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7 Things to Consider When Choosing a Designer to Redesign Your Blog

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Choosing a Designer to Redesign Your Blog

Did you get your blog started with a free template? Have you visited other blogs in your niche and said, "Wow, that looks just like my blog." There is nothing wrong with using free templates. There are some advantages to starting your blog with a free template. Namely, you get off the ground quickly and cheaply. Though the disadvantages of not having a professional design and brand image for your blog from its outset grow as time goes on.

The more successful your blog is the more you will wish you had invested some resources in your blog's brand in the beginning. Now that your blog has had a modicum of success you could invest some of the earning you've made back into the branding of your blog and really stand out with a professional look and identity in your marketplace. A good design with good branding will help to make you memorable to your audience in your niche. A good design makes it easier to gain new subscribers as well. Because people visiting your site for the first time can feel the blog in its design before even reading a word.

This idea of capturing the feeling of the blog is essential. Its more difficult when the blog is being redesigned than when designing a blog from the beginning. The part that is more difficult is in the capturing of the blog's writing voice, niche, and style visually. When a blog is just getting started out the design and writing can grow together. You also risk alienating your existing audience with a redesign. So, you have to choose a designer for your redesign carefully.

There are lots of good reasons to get a good design from the beginning of your blog. If your starting a new blog I recommend that you have confidence that you will make a return on this initial investment. Though if this didn't happen in the beginning not to worry. To follow are some tips for selecting the right designer to bring that professional brand and blog template design to your moderately successful blog and help turn it into a highly successful blog.

1. The Designer's Portfolio

The reason this is so high on the list is that design is a visual medium. The quickest way to access the skill of a designer is to view their online portfolio. Time is money and the time you invest in this process needs to be taken into consideration. If you can afford a good designer than only consider working with designer's who's portfolio feels like a good fit for your blog.

Following are the types of questions you should ask yourself when choosing a designer. Has the designer created Blog's before? If so have they created a blog in your market? Do you like the style of this designer? Does the designer's style of design fit with your successful vision of your blog?

Seriously consider choosing a designer that has already made successful designs you like. Though professional designers often have a range of styles they can work in, its a safer course of action to choose a designer who's existing portfolio fits the results you are looking for.

2. The Designer's Process and Professionalism

A Designer's process can be as important as their final results of past projects. Are they professional? Are they organized? It can be difficult to assess these immediately. The level of professionalism of their website is a good indicator. Do they have any articles about their process on their website? Do you like the writing on their website? Does their website come off as professional? The way that they communicate with you is also a large degree of what will access their level of professionalism.

Some questions to keep in mind after you start to communicate with the designer. Do their emails feel professional? Do they help lead you and educate you through the design process? Do they discuss deadlines, cost, and scope of work up front? Are references of past clients available? Do they appear experienced in the design and blogging field? Are they available by phone or instant massaging if need be?

3. Choose a Designer that Understands Your Blog

Ideally, this designer would already be subscribed to your blog. An individual that has read your writing and subscribed to your feed is likely a fan. So, they are likely to care allot about the success of the redesign. Though be very wary of sacrificing other areas to work with a fan.

In capturing the feeling of your blog it helps that they already have exposure to your writing style and the community that has evolved around your blog. In fact they have a vested interest in your blog's community. They are likely to have some ideas about creating your blog's redesign that are an insiders perspective, which is often difficult to find.

You may also be able to work out some kind of trade of services or other deal more easily with a fan of your work. This could save you some funds. Though remember your not limited to this group of readers and that a professional designer could certainly do an excellent job with redesigning your blog.

4. Their Technical Abilities Need to Be Above the Needs of the Job

This is a blog they are redesiging. That involves more than a photoshop template. Unless you know how to cut up the design and integrate it into your Content Management System yourself. Do they know html and cascading style sheets? Are they familiar with the system you've built your blog in? Or if you are switching system's, are they familiar with both systems? Do they know at least the fundamentals of the programming language your blog's Content Management System is written in? Can they demonstrate their abilites with these technologies if asked to do so? For example, they might send you a template they have coded for review. If you don't understand the template that's ok. Just their willingness to show you proves their confidence in their abilities.

5. A Designer's Blog is Important to Evaluate

Much like portfolios a designer's blog can be an indicator of how good they are at blog design. A designer that has a blog, especially a professional blog, has put in the time to truly understand what blogging is all about. Its not just another website its a blog. And developing a blog community, while having some parallels with other website communities, is a different medium, and has its own unique idiosyncrasies to understand. A designer involved with blogging will be a greater resource than a designer that hasn't blogged or only recently got into blogging. If you like the style and professionalism of a couple of designer's you could look to this forth area as a deal breaker. The areas below can be looked at as ways to differentiate some final candidates as well.

6. Look at Other Services They Offer

Your spending time and money building a relationship here. It is worthwhile to consider what other resources this individual could serve in helping your blog to grow. Are they an adept programmer well versed in the languages your blog's Content Management System is written in. There is a big difference between a designer's cursory knowledge of a programming language and a programmer's depth and abilities to write symphonies with it. If this designer is also an excellent writer or search engine optimization specialist well that means they have some other expertise that you could utilize to help grow your blog.

7. Your Budget

Clearly you need to be able to afford the designer. If their price range is not within the scope of your budget then you won't be able to use them. Though your concept of your budget should be put in the perspective of risk and reward. A designer that meets all 6 points above will likely cost much more than a designer that only meets two. That's because they have a proven track record of success and can clearly demonstrate the results you will get for your money.

Its up to you to decide which of the above points are most important to you and how they fit within the scope of your budget. Just keep in mind that the less a designer can demonstrate with past success the more risk you, as the blog business owner, are taking on in the redesign process of your blog.

The Narrowed Down List

Hopefully, this list has narrowed down the field of potential designer's you are evaluating. And you'll have some tools for evaluating their quotes within the scope of professionalism, your budget, and the results you are looking for. Any questions you have about these suggestions let me know below.

It is really a difficult task.

To be very true, It is not an easy task to do to choose a perfect designer. There are many many factors involved and price in on the top for me. Good designers are not available in free and it can take a long time to find one good designer. Anyways, i appreciate your tips.


Interesting post! Thanks!


You really know

your blog is very nice. it means that you really know what are you talking about

The Designer's Portfolio

indeed the designer's portfolio should be the first in the list. good post :)

It's never easy to find the

It's never easy to find the right guy to outsource too. You might see what he/she has done in the past, but that doesn't mean that the work that they do for you will be of the same quality. I know, I've been there before.

Great advice, I will be sure

Great advice, I will be sure to take heed!

point 8

And point 8 is:never use older stuff from joomla for blogs. That is a murder.

Choosing a Designer

Great tips! One of the worst things a small business starting off can do is spend too much money on a well designed website and then get no traffic. Your approach is much more measured and will serve the client well as they grow.

Thank You very much

This article really gave me some ideas for my blog.

I hope my reader will enjoy it :)


Budget is a key. It is too risky to spend a lot for design of new blog. Probably it is better to use free template from the beginning?


Btw i love your design. Is it hand made or template?

Ask for traffic modeling

Designs might look nice and everything but if they can't convert traffic, they are as useful as tits on a boar. Here's my addition to your excellent list of designer selection criteria: Find a designer that will TEST his work with traffic. The designer must know enough about website traffic flow to improve the flow of traffic through your site.

Just go to a freelancer site

Just go to a freelancer site and hire someone who's got a lot of good reviews.

Thanks for ur advice I was

Thanks for ur advice I was really seeking one like this one.


Interesting article. I would definitely recommend choosing a designer who doesn't 'just' create great looking designs, but one who knows a thing or two about web conventions/usability. Don't expect to find a designer who knows SEO, usability and designs neatly. Onsite SEO matters are mostly about theming/link structure, and you're best of hiring someone with specific skills within that area (who's probably not a designer). Get the theming in place first, design afterwards.

Excellent... Merci

très intéressant post,

très intéressant post, merci


Hi everybody,

has somebody information about the price range of a professional blog designer. How much money have I to spend (approx.) for such a service. Thanks

Good tips

Good tips.. I want to change my design..

Great Tips

With so many designers out there, you do need to look at all these elements, before you pick the one who will be handling your site. I agree that SEO knowledge is a big upside to a designer choice.

Redsigning a Web Site

Redesigning your site is daunting as well as the aesthetics and structure you have to consider all the links that you have out on the internet.

I enjoyed this article

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Blog Design

I know when I was considering switching to Wordpress the design issues were a factor. However I was fortunate enough to be pointed in the direction of Thesis and have never regretted it.

Build new blog

I'm build a new blog, thanks for give me some inspiration... :)

great info

very clear and to the point. Really liked it, thanks for sharing this top quality content.

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Budget is a key. It is too risky to spend a lot for design of new blog. Probably it is better to use free template from the beginning?

U do get free yet lovely templates

You do get free and lovely templates for your blog. So spending on the designer is just an extra expenditure. Though each one has his own viewpoint, and this is mine. Thanks for the post. It is very nice and informative.

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Designing your own imaginations.

Designing your own blog gives you the liberty to use your imaginations and creativity to actualize. The blog can then speak more for it self or for its author. So selecting a good designer is also important.
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I completely agree with your

I completely agree with your opinion,

Hey! What about some new

Hey! What about some new posts about design?

ahhh.. very nice eye candy!

ahhh.. very nice eye candy!

Very very nice, it looks so

Very very nice, it looks so amazing

I believe that their

I believe that their portfolio means little. They could be great designers but not so-great people. And that could be a real issue!

design a goood blog

Nice posting the post is redesigning a blog and many important tips describe your posts so i am very impressed for read your blog this tips are helpful for my future creates a blogs .

Wnat an SEO design for your blogg?

Greate tips, all fits in on Webbdo!

I think one thing to keep

I think one thing to keep note of while designing for your blog is that you must design for your content, not the other way around. Content precedes over design in blogs. The design is merely there to make people REMEMBER your blog.


This is a great blog site.I got lots of idea about the elephant world.Thanks for posting and keep posting.

Beautiful discussions about

Beautiful discussions about blog renewing. I never knew about this.

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The blog design you are

The blog design you are using is actually a good design for this kind of treatment. You could have someone design you a custom header. That would give you some unique brand.

Love the design and theme of

Love the design and theme of this blog, too! Where did you go? Would love to see this blog be updated more. Very helpful article, though, in choosing a designer - it can be easy to forget certain things to watch out for.


teşekkürler güzel paylaşım, thanx


teşekkürler güzel paylaşım, thanx


First rate post. A designer who communicates well is a must. All too often I see designers who are phenomenal but communicate poorly.

Another great point I would

Another great point I would like to add is look out for young college students that could do a professional looking design for you for a much lesser price. This idea works great if you roughly know what you want.

i feel a little bit awkward

i feel a little bit awkward to see the blog template similar to mine..yes it true its really important that the designer understand your blog and to afford a designer..thanks for sharing

Designer to redesign your blog.

Thanks for the info. Keep up the good work you do on your blog.

Thanks for the tips, funny

Thanks for the tips, funny thing is there are so many nice free templates out there now.Your list has been so helpful and has given me a lot to think about. This blog looks great so you definitely know what you're talking about.
Thanks for sharing.


Some great points there, i think the most important is looking at a portfolio and discovering technical ability. Fantastic.


Hello. Great job. I did not expect . love your article. It couldn't be more true that a blog without a good design isn't a great blog.This is a great Thanks!
You made some good points there. I did a search on the topic and found most people will agree with your blog.


Good Sharring

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