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Branding Yourself With Gravatars

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Branding Yourself With Gravatars Illustration

Its well known that one method for gaining more readers for your blog is to comment on blogs in your niche. Its a way to establish your credibility. You can further enhance your branding and recognizability when commenting on others blogs by using Gravatars.

What are Gravatars?

To quote directly from http://site.gravatar.com “A gravatar, or globally recognized avatar, is quite simply an 80×80 pixel avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs?”

Some influencial blogs have Gravatars enabled. Take a look at the comment section in a popular blog like Freelance Switch. Here is a link to an article on Evil Knievel that has some Gravatars in use in the comments.

It is really simple to set up a Gravatar. You create an account at http://site.gravatar.com. The site walks you through a really simple process of uploading an image that you can use as your Gravatar. You associate your Gravatar with an email address. So when you go to enter a comment on sites like Freelance Switch the form asks you for your email address. The Gravatar you have associated with that email will then show up when you enter the comment.

Benefits to Using a Gravatar

You could use your logo or anything really as your Gravatar. By setting up your Gravatars you will have a consistent brand image next to your comments. This helps to give you quick and professional recognition on these websites. Its a technique that allows your comments to stand out. It will get your brand scene by many new potential readers. Combine that with your excellent tips in the meat of your comment and you've got a winning combination. This will help to pull more readers back to your website.

Using a Self Portrait as Your Gravatar and On Your Blog

Why do author's always have a photo of themselves on their book jackets? As an author their photo is their brand identity. As a blogger you are a writer and you can utilzie this same kind of personal brandability.

As a blog author you are a big part of your brand. Especially, if you are a single blogger on your site and not running a multi-blogger site like Freelance Switch. You can use an image of yourself on your blog and for your Gravatar. Its also possible to further brand this self portrait with design elements from your website or your blog's logo. You could wear a t-shirt with your logo on it for example.

Whether its at the small Gravatar size or if its a larger size. Your individual blog will benefit by placing a portrait or photo of yourself on your blog. Some obvious places to put an image of yourself would be on your website's about page or in your sidebar. If you opt to put the photo in your sidebar then your personal branding will be persistent throughout your site. You could also get creative with your placement and find some space for it in your header or in a unique area in your blog's theme.

Look at skelliewag.org. This is a blogger that is an excellent writer. Skellie's brand identity would benefit from some personal branding. Especially, with such sparse branding currently. Now look at Problogger.net. What jumps out at you on the home page. Yup, its a video of the author Darren Rowse. The videos are persistently shots of Darren and serves as a great brandable image on the website. He's also got a nice portrait shot of himself on his about page

Furthering the Use of Your Self Portrait

As a guest writer on other blogs you may be given the opportunity to place your photo next to your profile. You can use the same image in social media networks like facebook or technorati. You could use your portrait as an Avatar on forumns, which is another great place to gain new readers for your blog. Ultimately, you can use the same image to brand yourself all over the web. As we move into the future a persistent personal identity will help you to be recognizable.

What if You Have More Than One Website to Promote?

This is the position I'm in. I resolved this by creating an illustration of a photo of myself. Then I added branding elements from the different websites and blogs I want to promote. When I use the image on social networking sites I use the plain unbranded version. When I leave comments on blogs I choose which site I want to promote next to my comment. So, I have a flexible system that can expand for different brands, but they are all held together by the common element of my self portrait.

Its also really easy to set up multiple images at http://site.gravatar.com. You just create a different email and then associate that Gravatar with that email address. See the image below When you comment on blogs you can choose which email address to leave. Depending on which email you choose to use for the comment you'll get the associated Gravatar.

Gravatars Setup

For full design instruction on the self portrait visit the AiBURN article. Let me know if you have any questions and your thoughts on Gravatars and Branding yourself.

good insight

didn't really understand some of the benefits of using a gravatar until i read this post. i also think the concept of having an illustration with slightly different looks for different personas is a great concept.

Interesting !

i find this blog interesting and definately useful as most of the time when i post comments, its just tons of wordings among the other comments. The only way to stand out as well as creating an identity is by having an avatar. Its like carrying an identity with you from blogs to blogs. Sometimes, if your avatar is interesting unique enough, its enough for people to take a look at your avatar before your comments made.

Very cool !

Its an excelent idea and very cool art!! Congrats!! Kisses! Fabiane.

be entertained

be entertained

This is a great article on

This is a great article on gravatars. I had been hearing about these for awhile recently and have been trying to research more about them. It seems they are a very useful tool. And I believe in the future they will be more essential for business branding and promotions.

Testing

Thank you very much for this tip. I went ahead, registered and made myself a gravatar. So this is the big test to see if it works..

You could use your logo or

You could use your logo or anything really as your Gravatar. By setting up your Gravatars you will have a consistent brand image next to your comments. This helps to give you quick and professional recognition on these websites. Its a technique that allows your comments to stand out. It will get your brand scene by many new potential readers. Combine that with your excellent tips in the meat of your comment and you've got a winning combination. This will help to pull more readers back to your website.

"Benefits For Using Gravatar"

I love this!

Gravatars are a great idea...using them is an even better idea!

Guess What I'm going to do....

Suppose I'm going to have to go and build myself one of these now aren't I! Thanks for the heads up.

Yourself?

I take it from your blog, that a Gravatar is sort of like a cartoon image of yourself usually. Makes sense and looks good. Nice Article!

Creating a striking gravatar

Creating a striking gravatar that looks different to everyone elses is definitely going to get you recognised and remembered. It also makes blogging more fun, great tips.

I want to get my gravatar.

I want to get my gravatar. Never use it before, for branding why not

Great Site love the name

This is a great site the article has been very very helpful and i would recommend it, and some good points have been made here, this what blogging should be about.

I use different avatars to

I use different avatars to reflect the mood I was in when I wrote the post, I like to think this keeps my blog a bit more original than others.

It is a nice feature that

It is a nice feature that goes well with web2.0. Keeps your blog fresh and original.

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As long as its subtle

As long as its subtle changes and nothing major it is a nice touch, but to over the top and it could confuse visitors.

Can anyone recommend any

Can anyone recommend any good photoshop tutorials to make a gravatar?

Nice to know it

I had always listening that word. but sincerely, I never investigated what does it mean.

Now I know it, and I would to use the gravatar!!!
Thanks, this blog is always useful to me!!

As someone rather new to the

As someone rather new to the blogging scene this is great information for me. Thanks, I will definitely put some of your ideas to use.

Great blog idea

There I am just getting used to avatars on blogs and forums and you come up with a great idea like this.

Having a gravatar is a good

Having a gravatar is a good thing. You just have to invest some time into this.

Thanks!

Thank you for intersting post. Gravatar is new word for me!

After reading your post, I

After reading your post, I am desperate to find an image which would go with my site's theme. I am wondering what is rating system there? Do blogs have such rating measure to show or not to show gravatars?

Great Site

This is a great site the article has been very very helpful and i would recommend it, and some good points have been made here, this what blogging should be about.

Recognisable Avatars

I agree with this post. When I am on any of the forums I frequent I rarely take much notice of the username but more remember the users avatar. This means it gets confusing when a user changes their avatar as it throws me when I read there future posts.

You can also include an important message in your avatar such as a name or product name.

interesting perspective

I like the angle of this and I must admit, I never thought about gravatars from a pure "branding" perspective. I wonder if you did this and built brand recognition, how you tangibly measures the worth (book value or market value) that is added to your worth of your business. I would imagine this would increase a businesses worth in the eyes of investor's or owners, much like any addition of brand value or public relations that are added. Quite interesting. In fact, I just may blog about this shortly.

Ali Coffey, w/ client referrals blog

Its a great idea to create a

Its a great idea to create a recognisable avatar to act as your personal logo.

Awesome stuffs. I like the

Awesome stuffs. I like the variations you could do with it.

Your post on aiburn urge me

Your post on aiburn urge me to read this post and it is just amazing like the post on aiburn. Thanks for sharing the cool article.

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thanks for this post, very interesting for this contest....
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I think your post helped

I think your post helped plenty of people branding them with gravatrs because I can see many gravatrs now. I think branding is the most required thing in demand in these days and we can't survive without that. I already did so and it is pretty amazing to be found over internet in branding way.

Branding

Branding oneself with gravatars is very important. I need to get one myself and will do very soon.

gravatar advise

good advice. Yes i also using gravatar that represent my blog.

Goodness comes in varieties

Goodness comes in varieties and we shouldn't miss it. As I already said, this is our online representation and can express our creativity.

A bit of color is the way to go

I think that having a gravatar is a cool way to let people know who you are immediately. When you join a blog community, you need to be able to be recognised straight away, so having a gravatar will help people know who they're having a conversation with.

Thanks for the tips!

I had a go at making one myself, looked terrible everytime. It is good advice though and ive started noticing it all the time now! haha who knew!

Great post. Anything that

Great post. Anything that helps you to be recognized or recalled certainly helps you create your own brand, or at leat, make yourself known on the blogosphere. Gravatars seems to be a good tool in line with that.

Wow! wonderful information

Wow!
wonderful information about Gravatars, Thank you so much for this valuable and nostalgic informative here.

Never really thought about it...

I have a gravatar, but it's mainly to keep from showing up on various sites with a generic icon.

http:www.checkcity.com

Gravatars are so cool. I am really glad that I fell onto this site. I am excited to see how I can better my blogging by using gravatar. Thanks!!!

Gravatars sound great and mostly look like logos

Gravatars sound great and mostly look like logos which are really something everyone should try to have when they are in business, but logos are very expensive. Perhaps your gravatrs branding will take off as they appear not to be as costly and are a good idea. I suppose I need a chef :-)

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Great post... thanks

Hi, I would agree that giving yourself an individual brand identity throughout the blogsphear is a good idea. We brand our businesses, why not our individual profiles online?

Good Advice!!

Thanks for the tips! This is a good idea and will def. catch on!!

Good Advice!!

Thanks for the tips! This is a good idea and will def. catch on!!

Good one

This is a great article on gravatars.Thank you so much for this valuable and nostalgic informative here.

this post is hihly

this post is hihly informative, especially on a subject as interesting as branding.

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