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Branding Yourself With Gravatars

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Branding Yourself With Gravatars Illustration

Its well known that one method for gaining more readers for your blog is to comment on blogs in your niche. Its a way to establish your credibility. You can further enhance your branding and recognizability when commenting on others blogs by using Gravatars.

What are Gravatars?

To quote directly from “A gravatar, or globally recognized avatar, is quite simply an 80×80 pixel avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs?”

Some influencial blogs have Gravatars enabled. Take a look at the comment section in a popular blog like Freelance Switch. Here is a link to an article on Evil Knievel that has some Gravatars in use in the comments.

It is really simple to set up a Gravatar. You create an account at The site walks you through a really simple process of uploading an image that you can use as your Gravatar. You associate your Gravatar with an email address. So when you go to enter a comment on sites like Freelance Switch the form asks you for your email address. The Gravatar you have associated with that email will then show up when you enter the comment.

Benefits to Using a Gravatar

You could use your logo or anything really as your Gravatar. By setting up your Gravatars you will have a consistent brand image next to your comments. This helps to give you quick and professional recognition on these websites. Its a technique that allows your comments to stand out. It will get your brand scene by many new potential readers. Combine that with your excellent tips in the meat of your comment and you've got a winning combination. This will help to pull more readers back to your website.

Using a Self Portrait as Your Gravatar and On Your Blog

Why do author's always have a photo of themselves on their book jackets? As an author their photo is their brand identity. As a blogger you are a writer and you can utilzie this same kind of personal brandability.

As a blog author you are a big part of your brand. Especially, if you are a single blogger on your site and not running a multi-blogger site like Freelance Switch. You can use an image of yourself on your blog and for your Gravatar. Its also possible to further brand this self portrait with design elements from your website or your blog's logo. You could wear a t-shirt with your logo on it for example.

Whether its at the small Gravatar size or if its a larger size. Your individual blog will benefit by placing a portrait or photo of yourself on your blog. Some obvious places to put an image of yourself would be on your website's about page or in your sidebar. If you opt to put the photo in your sidebar then your personal branding will be persistent throughout your site. You could also get creative with your placement and find some space for it in your header or in a unique area in your blog's theme.

Look at This is a blogger that is an excellent writer. Skellie's brand identity would benefit from some personal branding. Especially, with such sparse branding currently. Now look at What jumps out at you on the home page. Yup, its a video of the author Darren Rowse. The videos are persistently shots of Darren and serves as a great brandable image on the website. He's also got a nice portrait shot of himself on his about page

Furthering the Use of Your Self Portrait

As a guest writer on other blogs you may be given the opportunity to place your photo next to your profile. You can use the same image in social media networks like facebook or technorati. You could use your portrait as an Avatar on forumns, which is another great place to gain new readers for your blog. Ultimately, you can use the same image to brand yourself all over the web. As we move into the future a persistent personal identity will help you to be recognizable.

What if You Have More Than One Website to Promote?

This is the position I'm in. I resolved this by creating an illustration of a photo of myself. Then I added branding elements from the different websites and blogs I want to promote. When I use the image on social networking sites I use the plain unbranded version. When I leave comments on blogs I choose which site I want to promote next to my comment. So, I have a flexible system that can expand for different brands, but they are all held together by the common element of my self portrait.

Its also really easy to set up multiple images at You just create a different email and then associate that Gravatar with that email address. See the image below When you comment on blogs you can choose which email address to leave. Depending on which email you choose to use for the comment you'll get the associated Gravatar.

Gravatars Setup

For full design instruction on the self portrait visit the AiBURN article. Let me know if you have any questions and your thoughts on Gravatars and Branding yourself.

Caralluma fimbriata

Subject of your website is interesting for me, bookmarked
regards bxansamo

I would say...

woww… this is great info.Looking forward to more on this topic. Thanks for posting.


Good work, your blog is very interesting, bookmarked

Branding power

Sean, thanks for the info, I did not know how gravatars played a big part in your branding somehow. Now I can see why having a gravatar can actually build confidence about your services in people minds. BRANDING + GOOD GRAPHICS = GREAT AFFILIATE SALES

everything works great,

everything works great, thanks:)

good article

keep share brad!

Wonderful way to be different than other

With the competition groeing on u have give users a differnt look something which is not there on every second blog , i find using gravtar a good way of being catched in reader eye..good work..keep it up

Is it widespread?

This can be good if people take it as serious as you, and have some type of support for it. Not that many places allow you to add an avatar. But as it gets more pervasive, I think it could be a whole new niche. Like an online business card.

my new gravatar

really help, thanks. now, I can using image every I'm leave a comment :D

There is no doubt that there

There is no doubt that there are many cool gravatars. I guess I am a traditionalist because I have just kept my picture. As a Realtor facial recognition becomes very important.

yes, that`s really great idea

It will help do not waste time and promote blog in fast way. Thanks


They are another way to achieve a more personal feel. Similar to photos on profiles, it can help users or readers become more engaged in what you are saying. Thanks for the tips!

Benefits using Gravatars

I guess there are many benefits using gravatars. If someone intends to be using web 2.0 applications it is the way to go.

Nice idea!

I liked that you cracked the author's picture question and showed the importance of being personally linked with your product or output. Great work! Thank you!

Gravatars as a Subset of Branding

Using gravatars is similar to logo usage, which could be considered an element of branding in general. Here are some more great ideas on branding.

thank you

I've been thinking about using gravatars for a long time now. You really convinced me!

thanks for a nice infomation

I like your post ..useful tips thanks

I agree :)

Thanks for sharing this ... I've been using Gravatars just a couple of months ago and it's been a standard practice to use it to brand my company ... Again thanks for the article.


I love me some Gravatars

Great Works

Gravatars is looking nice i would like to try out my image and to use it for my profiles

Keeping it

i really like your blog its very nice information.

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what are the purposes of making an gravatar or an avatar?

oes tsetnoc

i think the purpose of avatar is to identify the blog owners.

hehe.. how about my

hehe.. how about my gravatar? :D

quick question

Are their any other similar service to gravatar that helps in branding?

Great! A whole post

Great! A whole post dedicated to gravatars - thanks :) I'm working on mine now

I'm going to make a company Gravatar!

After reading this article, I'm going to make a company gravatar to be the face of the business!

Mozilla :D

I really love mozilla, so I use it for my gravatar ;)

you really have cool

you really have cool illustrated gravatars.

Re: advices and tips

That is a good article with many new information for me. I will try to give my best to make this special avatar, which you have discripted in your post. Thank you for posting this advices.

And Silence of the Lambs is a really smart book.

Am I going to complain about being typecast as smart? I don't think so.

Thanks for the tips..

Being a designer.. i didnt use avatar most.. but now, i think i can do this.. thanks for the share

Thanks for sharing it

nice work of gravatars and sharing with us

That was really interesting

Gravatars are a great way of connecting your profile to our simplified illustrated version. Thanks for sharing the good post on gravatars! Appreciate it

511 tactical

Gravatars is really useful

I started using gravatar recently and i see a good improvement in my serp.Google has indexed my image too..:D

As far as I can see

As far as I can see Gravatars are really an important part of communication. Till now I did not spend much toughts about it but after your blog I reconsider my thinking. Thank you for enlighting me :-)

No Gravatar = Loss Of Traffic

I am naturally drawn to the link of a well designed gravatar. It is definitely an excellent marketing tool. However, when it comes to branding, make sure that the image in your gravatar is above the fold on your homepage design - because visitors want to have something recognizable.


Your article is surely very good. If you download films and soft from the internet, I advise you use rapidshare search engine

Sweet advice

much appreciated. Amazing that you can find whatever you like on the net and .... with places like this, you can post links back to your site and get a leg up in the Google rankings.

Nice Gravatars

gravatars is very useful in getting reached the readers eyes nice one thanks for sharing

Gravatars looks cool

I like the gravatars i would like to try out on my blogs


Great posts guys! I never heard of Gravatars before until today. After reading several of the posts, I can certainly tell you that I learned practically all I need to learn about Gravatars and I’m going to put it into better use. Thanks Guys.

funny stuff

Using gravatars is similar to logo usage, which could be considered an element of branding in general. Here are some more great ideas on branding.

gas forum

I guess there are many benefits using gravatars. If someone intends to be using web 2.0 applications it is the way to go.

great work

U have given a very gud information about gravatars and also it benefits,it was really awesome.

Cool Gravatar Work

I like the gravatar which can be also used in messenger to make more attractive it

online work is full time carrer these days

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Good call!

I like the new gravatar idea for your blog I have been using one for a while now, it's about time to change it up though.

You can find more good information here Telecommute Jobs

Gravatar is Great

Thanks Sean for your post. Tom Werner, the man behind gravatar, is amazing. Just for additional info, Gravatar support is provided natively in WordPress as of v2.5 and Redmine web based project management application beginning with version 8.0 (2008-12-07). Support for Gravatars is also provided via a third party module in the Drupal web content management system.

Yeaaaahhhh... good advice

Thanks for that...
I've just wondered abut how to make my userpick the part of brand... gravatar is a cool idea

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