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Branding Yourself With Gravatars

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Branding Yourself With Gravatars Illustration

Its well known that one method for gaining more readers for your blog is to comment on blogs in your niche. Its a way to establish your credibility. You can further enhance your branding and recognizability when commenting on others blogs by using Gravatars.

What are Gravatars?

To quote directly from “A gravatar, or globally recognized avatar, is quite simply an 80×80 pixel avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs?”

Some influencial blogs have Gravatars enabled. Take a look at the comment section in a popular blog like Freelance Switch. Here is a link to an article on Evil Knievel that has some Gravatars in use in the comments.

It is really simple to set up a Gravatar. You create an account at The site walks you through a really simple process of uploading an image that you can use as your Gravatar. You associate your Gravatar with an email address. So when you go to enter a comment on sites like Freelance Switch the form asks you for your email address. The Gravatar you have associated with that email will then show up when you enter the comment.

Benefits to Using a Gravatar

You could use your logo or anything really as your Gravatar. By setting up your Gravatars you will have a consistent brand image next to your comments. This helps to give you quick and professional recognition on these websites. Its a technique that allows your comments to stand out. It will get your brand scene by many new potential readers. Combine that with your excellent tips in the meat of your comment and you've got a winning combination. This will help to pull more readers back to your website.

Using a Self Portrait as Your Gravatar and On Your Blog

Why do author's always have a photo of themselves on their book jackets? As an author their photo is their brand identity. As a blogger you are a writer and you can utilzie this same kind of personal brandability.

As a blog author you are a big part of your brand. Especially, if you are a single blogger on your site and not running a multi-blogger site like Freelance Switch. You can use an image of yourself on your blog and for your Gravatar. Its also possible to further brand this self portrait with design elements from your website or your blog's logo. You could wear a t-shirt with your logo on it for example.

Whether its at the small Gravatar size or if its a larger size. Your individual blog will benefit by placing a portrait or photo of yourself on your blog. Some obvious places to put an image of yourself would be on your website's about page or in your sidebar. If you opt to put the photo in your sidebar then your personal branding will be persistent throughout your site. You could also get creative with your placement and find some space for it in your header or in a unique area in your blog's theme.

Look at This is a blogger that is an excellent writer. Skellie's brand identity would benefit from some personal branding. Especially, with such sparse branding currently. Now look at What jumps out at you on the home page. Yup, its a video of the author Darren Rowse. The videos are persistently shots of Darren and serves as a great brandable image on the website. He's also got a nice portrait shot of himself on his about page

Furthering the Use of Your Self Portrait

As a guest writer on other blogs you may be given the opportunity to place your photo next to your profile. You can use the same image in social media networks like facebook or technorati. You could use your portrait as an Avatar on forumns, which is another great place to gain new readers for your blog. Ultimately, you can use the same image to brand yourself all over the web. As we move into the future a persistent personal identity will help you to be recognizable.

What if You Have More Than One Website to Promote?

This is the position I'm in. I resolved this by creating an illustration of a photo of myself. Then I added branding elements from the different websites and blogs I want to promote. When I use the image on social networking sites I use the plain unbranded version. When I leave comments on blogs I choose which site I want to promote next to my comment. So, I have a flexible system that can expand for different brands, but they are all held together by the common element of my self portrait.

Its also really easy to set up multiple images at You just create a different email and then associate that Gravatar with that email address. See the image below When you comment on blogs you can choose which email address to leave. Depending on which email you choose to use for the comment you'll get the associated Gravatar.

Gravatars Setup

For full design instruction on the self portrait visit the AiBURN article. Let me know if you have any questions and your thoughts on Gravatars and Branding yourself.

Gravatar still needs to simplify

The Gravatar registration is still too long. It needs to be ajaxified and shortened so that they layman can get it done in 3 steps from whatever website they're posting a comment on. A lot of people don't have gravatars because it's still too much work for them.

Nice Gravatar

It will be more pleasant to have such design on our blog

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This article is very interesting, keep us posting..

It's a very nice posting, good work .

It's a very nice posting, good work .


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Gravatar - nice idea!!great!


this think with gravatar totally rocks,thank for posting Sean and also thanks for the advice Laura.

Great info

i think it's the information for me. thx

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gravatars is like avatar

Nice Post

Thanks, Nice post, I would like to bookmark this site.


Gravatars? Never heard of those before, thanks for informing me.

Very insightful


I stumbled across this site in Google and it's helped answer a lot of questions for me and my son.


Good Idea

I was thought of making an avatar but instead this is an nice idea to make an for my profile picture

great post..

avatars rule...

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cool tips, thanks for the

cool tips, thanks for the share. i like gravatars....

Interesting information

This post i found it very new, and fond of more information on it.


nice idea..
branding is important for remember people about your blog,

Great tips

this great advice for make my blog look better..
and branding my blog. Healhty Life

Looks differnt gravatars

gravatars are looking some different when compare to avatars but interesting to use in our profile views

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All these alternatives and information will be very helpful.Thanks for the recommendation.

I always wondered how to set

I always wondered how to set a image shown next to comments and now I know that you canuse Gravatars. Thank you for this hint. Do you know whow to create a favicon?

Nice Design

Similiar to a mascot design... But nice design

So interesting topic,your

So interesting topic,your article is so funny,if there are more photos on your blog,it will be more attractive.It is
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It is very effective way to do what we wish and desire to establish our credibility,really agree with your views.Thanks for the wonderful post.

yes gravatar plugins are

yes gravatar plugins are available for popular blogging software; when the user posts a comment on such a blog that requires an e-mail address this will serve as the person's identity. interactive new media


Its nice but sometimes not so realistic. It should depict the person himself and not just another cartoon with nothing to say about the "owner".

how to make cartoon?

I have gravatar but hw to make it like a cartoon? Chien Ming


Article is rather interesting! For the first time I hear about a similar format avatars, original enough execution seemed to me.


güzel paylaşım, thanx

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Excellent tool to branding yourself

Thanks for the useful

Thanks for the useful information. Gravatars use can actually attract many towards your business.
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Something of Use

Thanks for this post! Now i would like to get one. SInce bloggers would like to establish a good reputation, this is one way of establishing an identity. And It would eb nice f everyone will have their gravatars!

Great post, I like your

Great post, I like your site, keep up the good work!


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Brand Yourself with Gravatar. There are some really good tools its very helpful.

Very great idea for using

Very great idea for using Gravatar like a mascott, i never thinking of that! Now, i will create an avatar.
Your posts are very great to read, why you don't update anymore? u_u

Really useful idea

Nice and useful ideas and tips, I will try to use this Gravatars in forums posting and social bookmarking.

Thank you.

Try to more simple.....

If you will create a simple then it will looks very nice.

Its a nice idea. Thanks

Its a nice idea.

This is definitely a great

This is definitely a great piece that will show us the proper understanding of the gravatars. Thanks and keep on posting informative entries.

Hi, is my Gravatar picture

Hi, is my Gravatar picture coming through? I've just uploaded a new picture of myself and I was wondering if it's visible now.

I gotta say, Gravatar is a great way to brand yourself and your company! You immediately know the face behind those comments. Might come in handy when you're about to meet each other in real life, right?

You Brand

Gravatars are so important for you to introduce yourself around the web. You have to make it similar to your personality so people recognize your brand.

You Brand

Gravatars are so important for you to introduce yourself around the web. You have to make it similar to your personality so people recognize your brand.


This is a great post for sure. I have bookmarked the site so that I can keep track of your progress in the future. Thanks and keep up the great work.. ^_<

About the Topic

The Gravatar is a great idea. It will definitely help our bloggers to recognize their blog by the readers, by using different avatar images.

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This is really great I really want to know how to have a gravatar of my own thanks for this one

good post

really like what your post, will keep on it, you said something is really interesting me.

thanks giving


wonderful information about Gravatars, Thank you so much for this valuable and nostalgic informative here.

sam lohan

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