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Branding Yourself With Gravatars

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Branding Yourself With Gravatars Illustration

Its well known that one method for gaining more readers for your blog is to comment on blogs in your niche. Its a way to establish your credibility. You can further enhance your branding and recognizability when commenting on others blogs by using Gravatars.

What are Gravatars?

To quote directly from “A gravatar, or globally recognized avatar, is quite simply an 80×80 pixel avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs?”

Some influencial blogs have Gravatars enabled. Take a look at the comment section in a popular blog like Freelance Switch. Here is a link to an article on Evil Knievel that has some Gravatars in use in the comments.

It is really simple to set up a Gravatar. You create an account at The site walks you through a really simple process of uploading an image that you can use as your Gravatar. You associate your Gravatar with an email address. So when you go to enter a comment on sites like Freelance Switch the form asks you for your email address. The Gravatar you have associated with that email will then show up when you enter the comment.

Benefits to Using a Gravatar

You could use your logo or anything really as your Gravatar. By setting up your Gravatars you will have a consistent brand image next to your comments. This helps to give you quick and professional recognition on these websites. Its a technique that allows your comments to stand out. It will get your brand scene by many new potential readers. Combine that with your excellent tips in the meat of your comment and you've got a winning combination. This will help to pull more readers back to your website.

Using a Self Portrait as Your Gravatar and On Your Blog

Why do author's always have a photo of themselves on their book jackets? As an author their photo is their brand identity. As a blogger you are a writer and you can utilzie this same kind of personal brandability.

As a blog author you are a big part of your brand. Especially, if you are a single blogger on your site and not running a multi-blogger site like Freelance Switch. You can use an image of yourself on your blog and for your Gravatar. Its also possible to further brand this self portrait with design elements from your website or your blog's logo. You could wear a t-shirt with your logo on it for example.

Whether its at the small Gravatar size or if its a larger size. Your individual blog will benefit by placing a portrait or photo of yourself on your blog. Some obvious places to put an image of yourself would be on your website's about page or in your sidebar. If you opt to put the photo in your sidebar then your personal branding will be persistent throughout your site. You could also get creative with your placement and find some space for it in your header or in a unique area in your blog's theme.

Look at This is a blogger that is an excellent writer. Skellie's brand identity would benefit from some personal branding. Especially, with such sparse branding currently. Now look at What jumps out at you on the home page. Yup, its a video of the author Darren Rowse. The videos are persistently shots of Darren and serves as a great brandable image on the website. He's also got a nice portrait shot of himself on his about page

Furthering the Use of Your Self Portrait

As a guest writer on other blogs you may be given the opportunity to place your photo next to your profile. You can use the same image in social media networks like facebook or technorati. You could use your portrait as an Avatar on forumns, which is another great place to gain new readers for your blog. Ultimately, you can use the same image to brand yourself all over the web. As we move into the future a persistent personal identity will help you to be recognizable.

What if You Have More Than One Website to Promote?

This is the position I'm in. I resolved this by creating an illustration of a photo of myself. Then I added branding elements from the different websites and blogs I want to promote. When I use the image on social networking sites I use the plain unbranded version. When I leave comments on blogs I choose which site I want to promote next to my comment. So, I have a flexible system that can expand for different brands, but they are all held together by the common element of my self portrait.

Its also really easy to set up multiple images at You just create a different email and then associate that Gravatar with that email address. See the image below When you comment on blogs you can choose which email address to leave. Depending on which email you choose to use for the comment you'll get the associated Gravatar.

Gravatars Setup

For full design instruction on the self portrait visit the AiBURN article. Let me know if you have any questions and your thoughts on Gravatars and Branding yourself.

Wow this is cool! By using

Wow this is cool! By using this gravatar we can do branding on our self images. Thanks!


Nice technologie, and it's cool to have an avatar you our portrait.

Nice article.

Gravatar Branding

I do a lot of blogging and don't have a Gravatar. I'll need to look into this. Thanks for the advice!

Nice .....

Thank a lot for those tips , well, I really like to be beautiful to show a gravatar , but .....

اغاني عراقيه

Thanks for the tips, using avatars is great! I had not thought about it yet, although I saw them on some blogs! Thanks for the info!

Simply Great!

Wow great to know. It`s very interesting what is possible with the new web 2.0

Great Post and best regards
from Friseur München

Very nice Avatar of yours,

Very nice Avatar of yours, Sean.
I liked your article.

Very nice Avatar of yours,

Very nice Avatar of yours, Sean
I liked your article.

Image is very important

The brand image is very important to rise in a market, I also think that branding would help to get in touch with all the other brands and this would definitely help to rise the particular brand.

Its moving fast but its

Its moving fast but its great. There are a lot of opportunities to grow business with Facebook and other social networks! This makes branding even more important than before.

Blogs are always a main

Blogs are always a main source of getting accurate information and provide you the handy can get instant and reliable information which surely helps you in any field of your concern.your blogs fulfill these requirement ccent course and I really appreciate it.keep it up doing good work. i will come back to see more in future as regards

This is really a nice post,

This is really a nice post, that you have updated us with all of nice information that can be very useful for future aspect. : Déclaration verbale de non-contradiction à la pratique sportive darois. tarifs. Code. Intitulé. Tarif. A. Vol Découverte / Baptême de l'air. saut en parachute 90,00. € B Découvrez de nombreux blogs de qualités sur le thème Bapteme de l'air. Infos,

That looks so cool

That looks so cool

Moncler new york

If you really want to buy a Moncler down jacket online but not drive above 1000 kilo meters to New York and buy one in New York,you'd better go to visite,jackets here are much better and sale at a discount price,shipment finished within a week!Great web shop.

Liked the site.

The designs and the easy with which we can change our avatar is great. The concept of branding one self using gravatar is great for marketing business.

Today Gravatar has become

Today Gravatar has become your virtual image on the internet just like som comic superhero,so you can use it to brad yourself in the WWW.

Absolutely love your blog .

Absolutely love your blog . Gonna tell me friends...can i make myself look like brad pitt?

great post!

What a great post! and a great advice,Thanks for the good information.keep it up!

I like Gravatar very much.

I like Gravatar very much. It is a buzz around blogosphere. Post a picture and get it posted on your comments.

Much appreciated. I agree

Much appreciated. I agree that Gravatars are a good way to promote our blogs, websites and brands globally. Plus it does give a personal feel as well. With the internet evolving daily, i think the concept of a Gravatar will also undergo many changes, but the core idea will remain the same. A pictorial association!!!!!!!!!!

Hi,I totally agree with you

Hi,I totally agree with you that it's a good idea of making a universal gravatar with the flexible swing reviews

fun with gravatars

Gravatar is great for branding, and it helps to quickly recognize who you are. With the gravatar, people easy identify you and connect you with your blog. I don’t see any blogger without gravatar these days, but the non-blogger or casual surfers haven’t really started to use it yet, perhaps posts like these will help the awareness and more people will use gravatar.

Gravitar for buisness

It sounds like a good idea for to use for both business and branding

Good Advice

Great article thanks for sharing.

Love it

So... spam comments much?

Anyways - saw all these comments and just had to laugh a bit. :)

I have uploaded my photo in

I have uploaded my photo in, when i commented in any blogs using my personal email id. The image will automatically shown in that comment. Great idea..

Interesting post

gravatars which will shows our presence to others

Fantastic and wonderful

Fantastic and wonderful blog. You give best information about gravaters. Its very useful information in business. I like your blog. It is too good. Well done.

You Should Have A Gravatar

Well, for the growing migration to the third world, known as the 3d world, people would also look alike with their 3d picture, so Gravatar was born. I always use it when selling my reputable land for sale in pa business.

mujeres rusas

Nice content, I trust this is a nice blog. Wish to see fresh content next time. Thanks for sharing this post with us. Keep it up.

Like it

Gravatars helps Personal branding. Easy to identify the famous person by her/him gravatar

Its working well

Its working well

online shopping

Yes definitely using avatar is very nice strategy. Very nice information i will definitely try it.



Thanks for the advice Sean. yes gravatars really really work. Some people are reading the book but actually they are just looking for image, and then going to another pages to look for another exciting image. Like gravatars, it can convinced readers to read your article. First they will take a look at your avatar and then a following reading about your description and then to your article. A great tactic.


yeah , its true london flowers delivery, gravatars can attract readers as well as buyers/

Great work

Hello,Thanks for giving us this have done a great job...Gravatar is playing an imp role in is mostly used for a security purpose...cheers mate for giving the great tips to ur viewers..:)

Good to see this post

Great work done by you. Thanks for sharing.

Great Article

Absolutely love your blog . Gonna tell me friends...


Really superb work.

Hi, Many people leave out

Many people leave out one of the easiest ways to personally brand themselves. Gravatars are a simple picture next to your blog posts. Learn how to setup a gravatar to personally brand yourself on the net by watching this video. It is important to know how to setup your gravatar with your picture, not a logo or scenic picture.


Silver light

Your Blog for Silverlight is very helpful. Nice post, thanks for sharing this wonderful and useful information with us. Amazing. Tim the Best! Gravatar,I like it, it's very different but not too outlandish.

Outsourcing options

Do you have any suggestions for places to outsource gravatar creation to?

NIce post

Gravatar may sound like a funny word, but its one of the hottest tool Internet Marketing Made Easy! Thanks for another great insert into building a better blog. Got to get Your Avatar at Gravatar Now, it is too easy.

I do not have a gravatar but

I do not have a gravatar but I do want one; however, after reading the information shared here I have to go forward with it. How hard can it be?

Gravatar is necessary for business


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