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Branding Yourself With Gravatars

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Branding Yourself With Gravatars Illustration

Its well known that one method for gaining more readers for your blog is to comment on blogs in your niche. Its a way to establish your credibility. You can further enhance your branding and recognizability when commenting on others blogs by using Gravatars.

What are Gravatars?

To quote directly from http://site.gravatar.com “A gravatar, or globally recognized avatar, is quite simply an 80×80 pixel avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs?”

Some influencial blogs have Gravatars enabled. Take a look at the comment section in a popular blog like Freelance Switch. Here is a link to an article on Evil Knievel that has some Gravatars in use in the comments.

It is really simple to set up a Gravatar. You create an account at http://site.gravatar.com. The site walks you through a really simple process of uploading an image that you can use as your Gravatar. You associate your Gravatar with an email address. So when you go to enter a comment on sites like Freelance Switch the form asks you for your email address. The Gravatar you have associated with that email will then show up when you enter the comment.

Benefits to Using a Gravatar

You could use your logo or anything really as your Gravatar. By setting up your Gravatars you will have a consistent brand image next to your comments. This helps to give you quick and professional recognition on these websites. Its a technique that allows your comments to stand out. It will get your brand scene by many new potential readers. Combine that with your excellent tips in the meat of your comment and you've got a winning combination. This will help to pull more readers back to your website.

Using a Self Portrait as Your Gravatar and On Your Blog

Why do author's always have a photo of themselves on their book jackets? As an author their photo is their brand identity. As a blogger you are a writer and you can utilzie this same kind of personal brandability.

As a blog author you are a big part of your brand. Especially, if you are a single blogger on your site and not running a multi-blogger site like Freelance Switch. You can use an image of yourself on your blog and for your Gravatar. Its also possible to further brand this self portrait with design elements from your website or your blog's logo. You could wear a t-shirt with your logo on it for example.

Whether its at the small Gravatar size or if its a larger size. Your individual blog will benefit by placing a portrait or photo of yourself on your blog. Some obvious places to put an image of yourself would be on your website's about page or in your sidebar. If you opt to put the photo in your sidebar then your personal branding will be persistent throughout your site. You could also get creative with your placement and find some space for it in your header or in a unique area in your blog's theme.

Look at skelliewag.org. This is a blogger that is an excellent writer. Skellie's brand identity would benefit from some personal branding. Especially, with such sparse branding currently. Now look at Problogger.net. What jumps out at you on the home page. Yup, its a video of the author Darren Rowse. The videos are persistently shots of Darren and serves as a great brandable image on the website. He's also got a nice portrait shot of himself on his about page

Furthering the Use of Your Self Portrait

As a guest writer on other blogs you may be given the opportunity to place your photo next to your profile. You can use the same image in social media networks like facebook or technorati. You could use your portrait as an Avatar on forumns, which is another great place to gain new readers for your blog. Ultimately, you can use the same image to brand yourself all over the web. As we move into the future a persistent personal identity will help you to be recognizable.

What if You Have More Than One Website to Promote?

This is the position I'm in. I resolved this by creating an illustration of a photo of myself. Then I added branding elements from the different websites and blogs I want to promote. When I use the image on social networking sites I use the plain unbranded version. When I leave comments on blogs I choose which site I want to promote next to my comment. So, I have a flexible system that can expand for different brands, but they are all held together by the common element of my self portrait.

Its also really easy to set up multiple images at http://site.gravatar.com. You just create a different email and then associate that Gravatar with that email address. See the image below When you comment on blogs you can choose which email address to leave. Depending on which email you choose to use for the comment you'll get the associated Gravatar.

Gravatars Setup

For full design instruction on the self portrait visit the AiBURN article. Let me know if you have any questions and your thoughts on Gravatars and Branding yourself.

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gravatars

ok but what I don't get is when everyone has a gravatar how will it be an effective branding tool?

Love the whole gravatar concept

It sure has come a long way since you first wrote about it more than 3 years ago! What a very intuitive article, thanks for the fun read! I'm implementing them currently at my site optimo web tips

Really, I am quite

Really, I am quite depressed, hence it was very nice to check out this specific website.

This is great!

Nice post!what wonderful information about Gravatars, Thank you so much for this valuable and informative post, keep it up!

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Great tip!

I'm new to branding and blogging so this is really a very helpful tip.

I especially like the one about have more than one sites to promote. I was just able to create two different gravatars for 2 different websites that I'm working with.

Thanks!

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Good

This is really nice post to read. I think I am also gonna try new avatars for my online image. Thanks for sharing such a nice article with us.

Could anybody recommend a

Could anybody recommend a good software package to design a new gravatar for my company web site at the Data Centre Design Association. This is a typical page:
http://www.datacentredesign.co/electrical-index.php

Cool idea, I dont like using

Cool idea, I dont like using real life photos but a blank spot just doesnt quite cut it.

Thanks for your excellent idea

Its really nice article! i like this very much...

Its really nice article! i

Its really nice article! i like this very much...
Thanks for your excellent idea...

Its really nice article! i

Its really nice article! i like this very much...
Thanks for your excellent idea...

Its really nice article! i

Its really nice article! i like this very much...
Thanks for your excellent idea...

Gravatar is playing an

Gravatar is playing an important role in blogging.Thanks for giving very good tips to your viewers.

this post is very

this post is very informatics and the very much relevant content that I was searching and I love the way of writer to share such kinda information in pretty manners .. I like this one .

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Its such a nice article

Great post. Gravatar using is important in blogging, and its very easy to create one.

I especially like the one

I especially like the one that has more than one of the sites to promote. I was just able to create two different Gravatar for two different sites I work with.

Hmm, Gravatars really plays

Hmm, Gravatars really plays important role, i suggest everyone to make their own gravatars :)

Gravatar can be use for

Gravatar can be use for marketing purposes. It can represent the logo of your business thus it can also help to attract more possible customers.

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According to my point of

According to my point of view i think that I especially like the one that is more than a forum for the promotion. I was only able to create two different Gravatar two different sites, with whom I work.

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The fun new ways of creating an online avatar of yourself for more details on an avatar.Thanks for sharing the informative post.

The fun new ways of creating

The fun new ways of creating an online Avatar of yourself for more details on an avatar.Thanks for sharing the informative post. Regards. Italian Restaurants Jersey

Great blog, with real nice

Great blog, with real nice content.
Best,

Gavatars, the faces of the web

When Gavatars came out I never thought they would take that much market. It's like everyone has them. They are very nice. Thx for the info on this post by the way.

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I think its great using gravatar online will help you creating your character and keeps your privacy.

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This is one of the Most account while things to apperceive and canyon on. One can not brainstorm area humans put their fingers and easily after thinking

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I actually resemble the plan of using the illustrated version of yourself.

Hello

Great idea! I can now make my avatar and post comment to all Blogs and It can identify

Hello

Opppsss Sorry wrong typed GRAVATAR I mean :)

This is a great article on

This is a great article on gravatars. I had been hearing about these for awhile recently and have been trying to research more about them. It seems they are a very useful tool. And I believe in the future they will be more essential for business branding and promotions.

This is a great article on

This is a great article on gravatars. I had been hearing about these for awhile recently and have been trying to research more about them. It seems they are a very useful tool. And I believe in the future they will be more essential for business branding and promotions.

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This is really nice post to

This is really nice post to read. I think I am also gonna try new avatars for my online image. Thanks for sharing such a nice article with us.

Branding Yourself With Gravatars

Thanks for article ,such a informative article .i am always waiting for your article.

Branding Yourself With Gravatars

Thanks for article ,such a informative article .i am always waiting for your article.

ok but what I don't get is

ok but what I don't get is when everyone has a gravatar how will it be an successful marketing tool?

Nice post. I saw the guys

Nice post. I saw the guys from 30 day challenge(Ed dale, Guru bob and Dan Raine) use gravaters as well. Might indeed be a nice way to brand yourself.

Thanks for the inspiration.

Thanks for the guidelines,

Thanks for the guidelines, using virtual representations of personnel is great! I had not believed about it yet, although I saw them on some blogs! Thanks for the info!

Lebanon is one of the highly

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