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Tips on Making Great Taglines

Taglines Image

Your blog's tagline should be short and memorable. It should sum up your blog's themes and tone. It should be a sticky phrase with some personality that ties into your brand.

That's allot to accomplish in just a few words. The more specific the topics you write about in your blog the easier it is to make a tagline. As with any part of your brand identity, look to see if there is something else that differentiates your blog. Something that could help you to stand out. That something might make a good tagline and is worth exploring. An uncommon and succesful example is, NorthxEast including their publishing schedule in their tag line, "Unmissable Weekly Articles For Bloggers".

NorthxEast Tagline

What doesn't make a good tagline is a really long sentence. The longer the tag line is, and the less connected the sentence is, the less memorable it will be. I've also noticed that some great writer's don't necessarily have great taglines. So, this is a topic that a blog owner at virtually any level can benefit from.

Taglines are not a branding requirement. They are a differentiator. If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

There are some blogs that do need a tagline though to strengthen their brand. Now if your blog's name is your own personal name serving as your blog name, or your blog's name doesn't clearly state the niche you serve, or its something a bit generic than a tag line can be a beneficial addition to your brand.

I see that some bloggers use taglines as less of a sticky branding message and instead for listing topics that they blog about. That isn't memorable, but it does help to clarify what your blog is about when users land on your blog. Its a good start. Try improving on this though. If you currently have a list of topics you blog about serving as your tagline try integrating it somehow into a memorable sentence. It might make a real positive difference for your brand.

I'm on the fence about whether a list of topics you write about underneath your tag line is helpful or not. I think that if you create clear hierarchy it could work. You could have a really memorable tagline in a larger stylized font and then in a small light plain font have a list of what you blog about. I think this would work best if the tagline was removed from the logo. If anyone has seen a successful use of this please put a link in the comments.

An Example of a Great Tag Line

The blog Copyblogger has the tagline, "Copywriting Tips for Online Marketing Success". That defines what Copyblogger is really well. Its short and memorable. Visually it stands out by being placed on a sticky note in the web design. Great Work.

Copyblogger Tagline

Three Locations to Place Taglines Successfully

Next to Your Logo

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is Blogsolid.com, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

Blogsolid Tagline

Below Your Logo

Another way to fuse the tagline with the logo is to place it below the main text of your logo. Wake up Later uses this format.

Wake Up Later Tagline

Removed From Your Logo

The third way to place your tagline is to remove it physically from the logo. A common place to move it to is over to the right of your header if your logo is on the left. The blog IttyBiz has a similar tagline placement as copyblogger. It is also enclosed in a graphic and moved to the right.

Ittybiz Tagline

Let's Look at 2 Blogs that Could Benefit from Tagline Improvement

There are a lot of blogs out there that we could look at. I chose a couple of blogs that I like the writing of and that I subscribe to their feeds. I think that offering feedback about blogs I like can only improve them.

Case Study 1: Looking At a Blog That Currently Has No Tag Line Incorporated into the Website Layout

Here is an example of a great name for a blog that has some real personality behind it Self Made Chick. It does ok without a tag line. Though a tag line could help to define the brand a little more. Help to say what she writes about and stands for. Maybe something like, "Overcoming Business Challenges" or something with the first person in it "My Trials in Entrepreneurship." A tagline would help to ground the name of the blog with what she writes about. Whether you think she should have a tagline or not check out the blog its great, selfmadechick.com. After reading her blog you'll see that her topics are about her successes, trials, and failures in entrepreneurship. She also gives some good blogging and business tips as well.

Self Made Chick Tagline

Before publishing this article I noticed that this site does have a tag line. Its shows at the top of the browser. Though its not used in the design of the page. The tagline is, "Make Money Online, Work From Home, and Take Back Your Life - One Entrepreneur's Journey." I like, "One Entrepreneur's Journey". Its short and memorable and represents the sites topics well. It would benefit the site to incorporate it into the page design though.

Case Study 2: Looking At a Blog That Currently Has Competing Tag Lines

Mytropicalescape.com is a great blog that is likely growing fast. I see some high quality writing coming from Mark over there and his publishing schedule has really picked up. I think he could benefit greatly by rethinking his tagline. Currently he has two competing taglines. One is a list of topics he blogs about located directly underneath his logo and the other is removed from the logo and placed over to the right.

Mytropicalescape.com Tagline

I don't think he needs both. I think the tagline on the right "Providing Organic Relief from the Common Cubicle" is unique and he should possibly stick with that. It fits his blogging focus of living overseas and differentiates his brand. Though Mark may be feeling some growing issues that might make him consider changing his tagline.

A blog considering rethinking its focus, or thinking about how to successfully incorporate new interests into their existing brand, is common with many blogs as they grow. Mark blogs about many topics. Also, he has started blogging about some popular topics a lot like blogging, achieving goals, and business. So, he may need to rethink his brand to fit his current blog focus. Maybe a tagline like, "Island Advice on Blogging and Business". That ties in his blogs current focus and the concept of his blogs name. Its focused enough to differentiate his blog, but loose enough to encompass his wide array of writing topics.

Applying Changes to Your Blog

Irregardless of whether you agree with all of my assessments above, the analysis points out some of the thought process you should go through in determining a tagline for your blog, assessing its relevance to your brand, and its stickiness in your potential reader's minds. Good luck with picking a tagline for your blog and let me know how it works out in the comments below.

Nice post!

Hi Sean - very nice constructive criticism you give :)

And indeed, I am torn...as you suggest. My blog started out as a humble way to keep family and friends updated on my overseas life and business pursuits and has grown to MUCH more (which I am quite excited about).

I have many plans for the site, even a possible blog network - spinoff...My problem has been finding a designer I can afford.

All the best,
Mark

Blog Growth

Mark,

Yah, as people get more and more into blogging the potential for them to get good at it and really find their niche grows. I look forward to helping you out with carving out a new identity and design for your site.

You've been posting some great articles as well. Thanks.

Lovin' the pointers with bedside manner!

Hi Sean,
Just wanted to drop a word that I appreciate your approach to handing out tips and constructive criticism. I started blogging over a year ago for a personal, mommy blog www.mamaneedjava.com, which is just a stew at this point. I recently got started redesigning (yep, free wordpress blogs, gotta love 'em when you're poor!) www.vivianwrites.com. Anyway, I read tips constantly and I'm trying so hard to learn all that I can while working full-time from home and raising a toddler! Thank you for not ranting and bashing those of us who are ignorant to the blog savvy information you "Pro's" are privy to!

Bedside Manner

Thanks for saying I have bedside manner. That's the idea. I think that constructive criticism can help other blogs, while showing some of the thinking process a designer might go through when making design decisions. This would help the DIY'ers out there.

Nothing wrong with starting a blog with a free template and customizing it. Some successful bloggers have started this way. Having a fun and cool name like Mama Need Java and owning the domain is a good direction to go in for branding. The graphic you have on the right is cute.

If you do have some funds at some point I would recommend getting your brand kick started with a logo.

Thanks for stopping by. Sorry I didn't comment sooner. I was on Vacation in Aruba. Great spot for family vacation. I've been back a week now, but I think my workload has just gotten back under control.

Thanks.

A Few Questions for You

Hi Sean,

I saw you comment on John Cow.com about my article. I've had fun creating my own brand this month. It's been an experiment in online marketing. I can tell you have a knack for this type of work. I was floored by the attention to detail in your article. Very well done.

I would like your advice on my site: www.jasonboom.com. I have the tagline Exploding on the Internet, although its not prominently displayed except in the title bar. Do you think this conveys the message of my blog?

I'll be subscribing to your rss after reading this article.

Exploding on the Internet

@Jason Boom

Overall I like your whole branding approach. I think the metaphor of making a big bang on the internet makes sense. You've found a lot of fun ways to bring that whole language into your blog. And you use images of nuclear explosion, bombs, and TNT.

The more ground you cover on your blog the more difficult it is to have such a strong tagline like Copyblogger's "Copywriting Tips for Online Marketing Sucusss". I have a similar issue here at Blog Elephant. My tagline isn't very strong. I may redo it after the blog has grown a bit. I have a similar issue that you have with many interests to write about in the blogging field.

I like this line you have on your about page "We bring dynamite posts on blogging, the internet, and marketing". I think this would make a good tagline.

Though consider shortening a little. Maybe Jason Boom: dynamite posts on blogging, the internet, and marketing. Though "Exploding on the internet," would also work as it fits with your marketing. Though it is a bit more general.

There is space in your layout to give the tagline a prominent position top right.

Just some related stuff I noticed as well. I think the graphic on the about page with the nuclear explosion would make a tighter logo. Also, you might want to invert the order of your about page. Put what you have to offer a reader right at the top. I do like how you've personalized it. But readers should get the core of what your site is about right away at the top and then you could go into your background.

Your site looks good. It has a fun feel. I'll be reading some posts in the near future. Thanks for stopping by.

Network Marketing Company Brands

Most Network Marketers rely on the branding of the opportunity they are involved in. This is generaly a mistake because the company is marketing itself not the distributor and it is the distributor who needs the attention. Our website www.nonijuiceint.com presents our products in a way that the customer can understand and purchase them.

thank you for sharing this

thank you for sharing this info
it was very helpful

That is so interesting....

That is so interesting.... an awsome opportunity if you ask me and just about anyone can do it.

Great Subject

Really enjoyed the subject matter of tag lines here, don't think i've seen it discussed before. Also, fantastic themes on those blogs!

Great tag lines

Hi Sean
Of course your right regarding creatiing memorable and short tag lines. This is very similar to the way we should construct a title line in a meta tag for seo purposes, may is short to the point and use the use words that represent your brand or prodcut and above all dont duplicate from other peoples content

Regards David

Nice one

You need to have some design expertise in order to be able to build such beautifull themes like the ones showed in this post...

Great Post!!

Awesome post I will make sure I include in the post i am researching for right now.

Thanks

Vic

Kudos!!!

It is so complicated sometimes all the things we need to take into consideration when it comes to our blogs. One thing fixed and you break another by fixing this and that LOL

A Must Read

A tag line certainly helps people understand what a wbsite is all about. All too often I visit a site and haven't got a clue what the topic is.

Thanks Sean, I found these

Thanks Sean,
I found these tips very useful.

The small things count

Its little aspects like this that really refine a blog's ability to market itself. People forget the details, but its the details that help set your blog apart and tag lines are just one way of using details to help brand yourself and set yourself apart from the crowd.

Overwhelming

I find it overwhelming all the things that a new person has to take into consideration if not for post like this many of us would be lost.

Thanks

John

I love the use of pictures

I love the use of pictures in this post - it really gets your points across when I can see just what you're talking about. Thanks for the tips!

Tagline and Branding

One of the most important considerations for a tag line is that it reinforce the brand message while trying to appeal to an emotional need of the customer. A tag line that explains how you can help goes a long way in this day of short attention span theater.

Yeah, taglines can add a

Yeah, taglines can add a great amount of authority to a blog's presence and image. Thanks for the great article and pointing us toward some great blogs with sweet taglines. I personally like Self Made Chick....just self-explanatory.

Good Internet Marketing Tip

Great tagline advice and the examples really help.

Thanks for the tips

This is really helpful. My tagline is "All About Dogs", which is short, but I am not sure it is memorable enough.

You certainly can

You certainly can differentiate your site with a great tagline. It is a also a great way to let the reader instantly know what the site is about. Keep them short, remarkable and easy to remember. I think they should give the reader the instant overall theme of the website.

Taglines do make the difference

When you compare the sites without the tagline to the ones with the tag lines, you do realize that without the tagline, things feel incomplete. I can see how the tag line can be your 2 second elevator speech to the websurfer.

You write the correct tagline, and you can get them to stay. So make it catchy, but not cheesy, and it makes all the difference.

thanks- matt

I Know

I know, designers are so expensive... My blog is pretty plain right now... At least I have a tagline :)

Woops

Woops, the above comment was supposed to be in reply to Mark...

taglines

the tagline is essential as in some cases, it tells the vistor a lot more about what you do, who you are and what you provide

When I think about is most

When I think about is most of the best memorable branding these days has a tagline...think movies, and even consumer brands.

The top marketers are using it, so we should to...

Beef: Its Whats for Dinner
Pork: The Other White Meat
Austin Powers: International Man of Mystery

Taglines should go everywhere not just blogs

I thik that tag lines are important as well. It sets you apart as a business.

They should be used not only on blogs but elsewhere. As a copywriter that's one area that I need to investigate further because for anyone with a logo it's like an even shorter PPC ad.

Good info. Thanks.

Taglines are definitely important

but where you put them is also hugely critical. Some blogs make them so tiny it becomes hardly differentiable. That would be like kicking yourself in the foot, especially if you were to have come up with a really good tagline in the first place.

Good Tips!

When I am making headlines or taglines as you called them I am often doing them for SEO purposes. These tips are helpful in thinking of new ways to make up headlines great read.

Awesome

Awesome points you stressed out. Being a web designer myself I can definitely see the importance of having a great tagline.

Tanglines

I agree that Tanglines are very important if you are a profeesional and making money through the internet. I guess it is something like marketing. The more memorable your blog tangline is the better.

Personally I don't think tag

Personally I don't think tag lines are necessary. But different strokes for different folks.

Essential Taglines

I think that tag lines are important. it helps remember the brand. The post really has done a great comparison and proved that.

My favorite tagline

A friend of mine has the tagline: "Laying the foundation for an insanity defense for the last thirty-two years"

Taglines are like salt and pepper

Taglines are like salt and pepper to a 4star meal. The presentation of the food needs to be dead on before you event think of adding anything to it.

Branding requires a unique look and a great tagline just makes the branding more spicier!

A long way

A good tagline can go a long way on the internet. What you have said is absolutely true. I like how you broke things down like this.

Examples of good tag lines?

Anyone have good examples of their own?

I Definitely Need to Do This

I do not have a tag line on my blog. I guess I need to figure out how to add one. I guess the tagline should also be keyword focused?

Nice Tagline!

I really like the way copyblogger has implemented the tag line for their blog. I want to do this for my web hosting blog but the problem is the themes that I have been using don't have a tagline area. Only a place for the blog name. Im beginning to think tag lines are a great place for SEO

Interesting

Hi Sean! Thank you for this article! Great examples and attention to details I had never thought about! I also discovered a few good sites that you showed examples of! Thanks

Great, good to know

It is amazing the difference a good Tagline can give to a blog, thanks for showing us some great examples.

Very good tips

Very good tips with examples. It's hard to blog when your personal blog isn't a niche blog\. But those are some tips that I can see incorporating into my blog.

Thanks.

Awesome

Awesome info. Will consider all the points made for my new blog.

Nice ideas about tags

Nice ideas about tags

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