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Tips on Making Great Taglines

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Taglines Image

Your blog's tagline should be short and memorable. It should sum up your blog's themes and tone. It should be a sticky phrase with some personality that ties into your brand.

That's allot to accomplish in just a few words. The more specific the topics you write about in your blog the easier it is to make a tagline. As with any part of your brand identity, look to see if there is something else that differentiates your blog. Something that could help you to stand out. That something might make a good tagline and is worth exploring. An uncommon and succesful example is, NorthxEast including their publishing schedule in their tag line, "Unmissable Weekly Articles For Bloggers".

NorthxEast Tagline

What doesn't make a good tagline is a really long sentence. The longer the tag line is, and the less connected the sentence is, the less memorable it will be. I've also noticed that some great writer's don't necessarily have great taglines. So, this is a topic that a blog owner at virtually any level can benefit from.

Taglines are not a branding requirement. They are a differentiator. If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

There are some blogs that do need a tagline though to strengthen their brand. Now if your blog's name is your own personal name serving as your blog name, or your blog's name doesn't clearly state the niche you serve, or its something a bit generic than a tag line can be a beneficial addition to your brand.

I see that some bloggers use taglines as less of a sticky branding message and instead for listing topics that they blog about. That isn't memorable, but it does help to clarify what your blog is about when users land on your blog. Its a good start. Try improving on this though. If you currently have a list of topics you blog about serving as your tagline try integrating it somehow into a memorable sentence. It might make a real positive difference for your brand.

I'm on the fence about whether a list of topics you write about underneath your tag line is helpful or not. I think that if you create clear hierarchy it could work. You could have a really memorable tagline in a larger stylized font and then in a small light plain font have a list of what you blog about. I think this would work best if the tagline was removed from the logo. If anyone has seen a successful use of this please put a link in the comments.

An Example of a Great Tag Line

The blog Copyblogger has the tagline, "Copywriting Tips for Online Marketing Success". That defines what Copyblogger is really well. Its short and memorable. Visually it stands out by being placed on a sticky note in the web design. Great Work.

Copyblogger Tagline

Three Locations to Place Taglines Successfully

Next to Your Logo

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is Blogsolid.com, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

Blogsolid Tagline

Below Your Logo

Another way to fuse the tagline with the logo is to place it below the main text of your logo. Wake up Later uses this format.

Wake Up Later Tagline

Removed From Your Logo

The third way to place your tagline is to remove it physically from the logo. A common place to move it to is over to the right of your header if your logo is on the left. The blog IttyBiz has a similar tagline placement as copyblogger. It is also enclosed in a graphic and moved to the right.

Ittybiz Tagline

Let's Look at 2 Blogs that Could Benefit from Tagline Improvement

There are a lot of blogs out there that we could look at. I chose a couple of blogs that I like the writing of and that I subscribe to their feeds. I think that offering feedback about blogs I like can only improve them.

Case Study 1: Looking At a Blog That Currently Has No Tag Line Incorporated into the Website Layout

Here is an example of a great name for a blog that has some real personality behind it Self Made Chick. It does ok without a tag line. Though a tag line could help to define the brand a little more. Help to say what she writes about and stands for. Maybe something like, "Overcoming Business Challenges" or something with the first person in it "My Trials in Entrepreneurship." A tagline would help to ground the name of the blog with what she writes about. Whether you think she should have a tagline or not check out the blog its great, selfmadechick.com. After reading her blog you'll see that her topics are about her successes, trials, and failures in entrepreneurship. She also gives some good blogging and business tips as well.

Self Made Chick Tagline

Before publishing this article I noticed that this site does have a tag line. Its shows at the top of the browser. Though its not used in the design of the page. The tagline is, "Make Money Online, Work From Home, and Take Back Your Life - One Entrepreneur's Journey." I like, "One Entrepreneur's Journey". Its short and memorable and represents the sites topics well. It would benefit the site to incorporate it into the page design though.

Case Study 2: Looking At a Blog That Currently Has Competing Tag Lines

Mytropicalescape.com is a great blog that is likely growing fast. I see some high quality writing coming from Mark over there and his publishing schedule has really picked up. I think he could benefit greatly by rethinking his tagline. Currently he has two competing taglines. One is a list of topics he blogs about located directly underneath his logo and the other is removed from the logo and placed over to the right.

Mytropicalescape.com Tagline

I don't think he needs both. I think the tagline on the right "Providing Organic Relief from the Common Cubicle" is unique and he should possibly stick with that. It fits his blogging focus of living overseas and differentiates his brand. Though Mark may be feeling some growing issues that might make him consider changing his tagline.

A blog considering rethinking its focus, or thinking about how to successfully incorporate new interests into their existing brand, is common with many blogs as they grow. Mark blogs about many topics. Also, he has started blogging about some popular topics a lot like blogging, achieving goals, and business. So, he may need to rethink his brand to fit his current blog focus. Maybe a tagline like, "Island Advice on Blogging and Business". That ties in his blogs current focus and the concept of his blogs name. Its focused enough to differentiate his blog, but loose enough to encompass his wide array of writing topics.

Applying Changes to Your Blog

Irregardless of whether you agree with all of my assessments above, the analysis points out some of the thought process you should go through in determining a tagline for your blog, assessing its relevance to your brand, and its stickiness in your potential reader's minds. Good luck with picking a tagline for your blog and let me know how it works out in the comments below.

So tag lines are that much

So tag lines are that much important?

Awesome article. We will use

Awesome article. We will use these tips on our blogs. Thanks again Admin

congrats

good tips man, thanks for sharing

that's great tips and i'll

that's great tips and i'll use it in the future

Nice Work

Nice Site. I am new here but will be visiting more often as you have done a good job.

Thanks

Yeh. I found these

Yeh. I found these techniques awesome man:)

Great nice tips buddy

Great nice tips buddy

These are great tips. Thanks

These are great tips. Thanks

Tag Lines...

Great advice... I think it's always important to use a good tag line no a page.

Nice tips

Thanks for this, I learned a lot! I'm very bad at headlines and copyrighting! Great tips!

Thanks for the tips

Hello! Thanks for these tips! I am not a very good copyrighter and title writer, so these tips are very useful to me! Thanks!

Here's another one... Coke:

Here's another one...

Coke: Its the real thing

Cool

Thanks for these tips, making headlines is really important for getting the attention of the reader and making him stick around on the page!

I have this habit of

I have this habit of searching blogs a lot online, I am starting one myself and I like to compare. This blog is interesting.

We forget

I think people forget about the importance of great taglines, it can be the difference between good sites or just sites that you will forget quicker than others.

Good advice on the

Good advice on the headlines, I read this book with the worlds best headlines and it helped me a lot for my creativity! I am not that creative and it helped to have an idea of the multiple headlines that are always good!

Tag lines should read like news headings

Hello, Great article, very comprehensive. I agree with the points here. In my opinion Tag lines should read like the news headings you see on Google News etc. Short, Sharp and Attention Grabbing.

Thanks

I agree with you I'm a picture person too.

Certainly very useful tips

Certainly very useful tips for optimizing my blogs. Thanks a million!

Right On! Thanks for the

Right On! Thanks for the info!!

Hey man! Thanks for this

Hey man! Thanks for this tutorial, making good headlines really improves the click through ratio from the search engines also!

Tags

I really like your TAG ideas... Thanks for sharring..

Thanks

Thanks for this. I think most people forget the importance of having a clean, organized site a lot.

Good Information

I do not have ideas about this things but thanks because i learn some thing new.

nice article

nice article sean, tags are always kind of forgoten in many website however if places right and well thought might improve bounce ratio alot

These are some really cool

These are some really cool tips, thanks. I really need a good tagline for my blog. Unfortunately I have the creativity of a rock. It'd be great if some more examples of great taglines could be shown.

Nice Post

you are absolutely right about tag lines. Good tag lines are difficult to come up with. A tag line is the second thing that a reader sees on your blog. it is not the most important thing but is right up there. You chose some really well known blogs like copyblogger, to showcase. Good job on using some really good examples.

Lots to think about!

Ive just stared my website in the web design field, while im targeting my small local town, i think a good tag line is going to be a great marketing factor to get remembered in a highly competitive field. Thanks for the tips, im off for some tagline brainstorming..

nice post

i like your idea

Taglines Can be very, very short

Sometimes taglines can be really short.

The human mind reads more into words than we think. Also, sometimes we just want to cover too much ground in a tag line. It might just be better to make separate pages for complex thoughts, breaking the thoughts up into elements and highlighting the elements page-by-page using the rest of the non-targeted text.

For example, if you are writing a blog about helping people to stop losing their home, you could come up with "How to fight foreclosure" or "Seven steps to take to fight foreclosure..." and so forth.

How about just "Fighting Foreclosure!" The homeowner's mind will fill in all of the blanks, I am sure.

Test Your Tagline Writing abilities and Chance to win $1000

LittleMissMatched, the ground-breaking company that launched to inspire creativity and self expression, is giving their fans the opportunity to display their creative talents to the world. From now until November 13th, LittleMissMatched is holding its first ever tagline contest. This would be a great opportunity for your blog readers to gage their tagline writing skills.

The quirky company is asking girls and guys of ALL ages to think outside the box and step up the challenge of developing a new catch phrase. Not only is it fun and easy but the winner will receive big bucks of $1,000! But the fun doesn’t stop there – the fan favorite winner will also receive a cash prize of $500.

As a company that encourages entrepreneurship, self confidence and all things dealing with individuality, this contest serves as the ideal platform to get fans thinking creatively!

LittleMissMatched began as a company that sold mismatched socks to encourage creativity and individuality in young girls. The company has since expanded into everything from accessories and school supplies to bedding and even furniture. The company’s core philosophy that girls can be style icons without being victims of adult trends is visible in their whimsical products and playful marketing and has resulted in hundreds of love letters praising the missmatched way of life.

For more information on the contest and LittleMissMatched, please visit http://www.littlemissmatched.com/Tagline-Contest

muscle supplement

Make its my OCD but ive compulsively struggled for some of my sites to get taglines. Some of my sites i just gave up and didn't think of a fancy tagline. Thanks for a well written post.

random stuff

This is the first article I've seen written on this topic. I thought I was the only one who really paid a lot of attention to it. Thanks for the tips!

Taglines Add Up to Character

These are great insights. Taglines really to add up to the character of your brand, product or service. This is a useful means to retain attention. Taglines also allow each brand or product to be distinct from others. It's a wonder how just a few words can create better results.

great article about tagline

great article about tagline

Visual Elements

Visual elements are a major part of your business’s brand identity design - including taglines. I'm glad to see that someone has addressed the issue of tagline placements. There is a great article here about brand identity design and secondary design elements.

It give a bit strange

It give a bit strange feeling, but it all depends upon the taste of the user.

Thanks for sharing.

Hi, Thanks for sharing

Hi,

Thanks for sharing awesome insights for creating Tag Lines.

Great article

It is great articles about tagging. Tagging is the most useful thing for Google Ranking. So choose the good tagging for your blogs.

Nice

Great tips, thanks.

It is funny...

how many people don't realize how vital are taglines in blogs. thanks for sharing

Good tips with examples.

This is really nice post. Taglines are very important in blog. You have post really good with examples. I have never seen with more examples. Thanks for sharing with us.

Web Design Los Angeles

Great insights. I was not aware of this. You have nicely described.

Great info

great share about taging the taglines.
thanx

To me, the tag line for your

To me, the tag line for your blog is kind of like your personal sales pitch for someone to take the time to actually read what you have to say, and then hopefully add a comment of value to it.

As far as the theme goes, I try and keep it simple and plain, yet still appealing to the eye.

Great topic and tips

As a new blogger about kids in my hometown, I am spending a lot of time learning the tips and tricks of blogging. This tip was excellent and very much worth implementing. Thanks

thanks

Thanks! I've bookmarked it

Thanks for the Tips

It's worth adding one on my blog. Thanks a lot!

WEIGHT LOSS

Nice post

thanks for sharing this article

metasio

Thanks!!! cool...
I really think that such arangements

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