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Tips on Making Great Taglines

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Taglines Image

Your blog's tagline should be short and memorable. It should sum up your blog's themes and tone. It should be a sticky phrase with some personality that ties into your brand.

That's allot to accomplish in just a few words. The more specific the topics you write about in your blog the easier it is to make a tagline. As with any part of your brand identity, look to see if there is something else that differentiates your blog. Something that could help you to stand out. That something might make a good tagline and is worth exploring. An uncommon and succesful example is, NorthxEast including their publishing schedule in their tag line, "Unmissable Weekly Articles For Bloggers".

NorthxEast Tagline

What doesn't make a good tagline is a really long sentence. The longer the tag line is, and the less connected the sentence is, the less memorable it will be. I've also noticed that some great writer's don't necessarily have great taglines. So, this is a topic that a blog owner at virtually any level can benefit from.

Taglines are not a branding requirement. They are a differentiator. If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

There are some blogs that do need a tagline though to strengthen their brand. Now if your blog's name is your own personal name serving as your blog name, or your blog's name doesn't clearly state the niche you serve, or its something a bit generic than a tag line can be a beneficial addition to your brand.

I see that some bloggers use taglines as less of a sticky branding message and instead for listing topics that they blog about. That isn't memorable, but it does help to clarify what your blog is about when users land on your blog. Its a good start. Try improving on this though. If you currently have a list of topics you blog about serving as your tagline try integrating it somehow into a memorable sentence. It might make a real positive difference for your brand.

I'm on the fence about whether a list of topics you write about underneath your tag line is helpful or not. I think that if you create clear hierarchy it could work. You could have a really memorable tagline in a larger stylized font and then in a small light plain font have a list of what you blog about. I think this would work best if the tagline was removed from the logo. If anyone has seen a successful use of this please put a link in the comments.

An Example of a Great Tag Line

The blog Copyblogger has the tagline, "Copywriting Tips for Online Marketing Success". That defines what Copyblogger is really well. Its short and memorable. Visually it stands out by being placed on a sticky note in the web design. Great Work.

Copyblogger Tagline

Three Locations to Place Taglines Successfully

Next to Your Logo

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

Blogsolid Tagline

Below Your Logo

Another way to fuse the tagline with the logo is to place it below the main text of your logo. Wake up Later uses this format.

Wake Up Later Tagline

Removed From Your Logo

The third way to place your tagline is to remove it physically from the logo. A common place to move it to is over to the right of your header if your logo is on the left. The blog IttyBiz has a similar tagline placement as copyblogger. It is also enclosed in a graphic and moved to the right.

Ittybiz Tagline

Let's Look at 2 Blogs that Could Benefit from Tagline Improvement

There are a lot of blogs out there that we could look at. I chose a couple of blogs that I like the writing of and that I subscribe to their feeds. I think that offering feedback about blogs I like can only improve them.

Case Study 1: Looking At a Blog That Currently Has No Tag Line Incorporated into the Website Layout

Here is an example of a great name for a blog that has some real personality behind it Self Made Chick. It does ok without a tag line. Though a tag line could help to define the brand a little more. Help to say what she writes about and stands for. Maybe something like, "Overcoming Business Challenges" or something with the first person in it "My Trials in Entrepreneurship." A tagline would help to ground the name of the blog with what she writes about. Whether you think she should have a tagline or not check out the blog its great, After reading her blog you'll see that her topics are about her successes, trials, and failures in entrepreneurship. She also gives some good blogging and business tips as well.

Self Made Chick Tagline

Before publishing this article I noticed that this site does have a tag line. Its shows at the top of the browser. Though its not used in the design of the page. The tagline is, "Make Money Online, Work From Home, and Take Back Your Life - One Entrepreneur's Journey." I like, "One Entrepreneur's Journey". Its short and memorable and represents the sites topics well. It would benefit the site to incorporate it into the page design though.

Case Study 2: Looking At a Blog That Currently Has Competing Tag Lines is a great blog that is likely growing fast. I see some high quality writing coming from Mark over there and his publishing schedule has really picked up. I think he could benefit greatly by rethinking his tagline. Currently he has two competing taglines. One is a list of topics he blogs about located directly underneath his logo and the other is removed from the logo and placed over to the right. Tagline

I don't think he needs both. I think the tagline on the right "Providing Organic Relief from the Common Cubicle" is unique and he should possibly stick with that. It fits his blogging focus of living overseas and differentiates his brand. Though Mark may be feeling some growing issues that might make him consider changing his tagline.

A blog considering rethinking its focus, or thinking about how to successfully incorporate new interests into their existing brand, is common with many blogs as they grow. Mark blogs about many topics. Also, he has started blogging about some popular topics a lot like blogging, achieving goals, and business. So, he may need to rethink his brand to fit his current blog focus. Maybe a tagline like, "Island Advice on Blogging and Business". That ties in his blogs current focus and the concept of his blogs name. Its focused enough to differentiate his blog, but loose enough to encompass his wide array of writing topics.

Applying Changes to Your Blog

Irregardless of whether you agree with all of my assessments above, the analysis points out some of the thought process you should go through in determining a tagline for your blog, assessing its relevance to your brand, and its stickiness in your potential reader's minds. Good luck with picking a tagline for your blog and let me know how it works out in the comments below.


I Thanks Your site is very useful.

Good tagline

Good examples thanks for sharing.I saw a home business blog that had a tagline called "home business marketing tips" and nothing else.A short tagline that explains exactly what it is all about.

Excellent Tips

It seems that everyone gets wrapped up in the technical aspect of search engine optimization and forgets the "charm" of writing!! At Arizona SEO we focus on writing both compelling content and headlines and taglines that will capture attention, and curiosity. Thanks so much for the great post!!

Love this one

This is a great post.:)

cool blogg mate very

cool blogg mate very informative

Nice tips buddy! Thank you

Nice tips buddy! Thank you for sharing this article with us. I found that this article is very useful for bloggers out there. The tag lines can help in the blog income.

Good thinking on tags

Lots of great idea's on improving your taglines. This can be very important to help improving your ranking in the search engines.

Great tagline can help in

Great tagline can help in SEO. The better it is, the better ranking you can get and the more traffics you will have.

Thanks for the help!

Thanks! I've been working on starting up my own blog, but was still searching the internet for tips to make it great. You brought up very good ideas that I'm going to incorporate. Thanks again!

This is something I've

This is something I've always struggled with when starting up blogs in the past. It's hard enough to come with a logo that looks any good, then to think up a decent tag line and blend it in with the logo even harder. The examples here look great though and really ge the point across about needing a suitable one.

This post was really

This post was really enlightening and useful. Thanks.

I have to admit - I've

I have to admit - I've definitely gotten a kick out of all of the hilarious taglines that people have posted here!

very informative

I learned a lot from this post. I think a lot has to be done on my blog, especially with its tagging.

What a great post

You are right. I will look for a new tagline. But I think in german we have not the great "language" no one will say "I help you to save some xy". Maybe I will the first one.

Ive been getting more and

Ive been getting more and more clients asking for wordpress blogs lately, but writing their tagline for them is something id rather not do, if its ok with you ill direct them over here so they can make there own mind up using the information you have provided.

You're right !

couldn't agree more, good tag line means good seo, even just small part of seo. Just don't make misleading tagline for your visitors


Very helpful.

tag lines are tough

I always have trouble coming up with good copy for a tag line. They always end up been a bit "wordy". This article, and some of the stuff I've read at CopyBlogger is helping though. I just keep reminding myself "headline".

interessting idea jeans

interessting idea

Taglines are not a branding requirement.
They are a differentiator.
If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

"Summary of Tagline "

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

"Best places to place taglines "


I heard that the tags sometimes will make your site more popular than the real topic, or the things that you are writing, is that true?

Thanks for the tips!

Great tips and good article! To me this is very useful, Thanks! And hope to see more such topics coming out soon!

Helpful Tips

I agree on some of the points you mentioned here. A good tagline can also be a factor for readers to check out a blog post. and it shows how creative the blogger is. I guess mine is somewhat organic and very common. But pretty understandable.

Why did you name your

Why did you name your website with blogelephant? I don’t see any articles about elephant? V(^.^)V


Is the tag line not the hardest part to come up with for a new business? I think it is.


I really like the idea of the tags. I think it will add a lot to someone's blog. Nice Article!

nice tags rock!

tagline defines what your business would be. That is how impt a tagline is.

Creating Memorable and Short Tag Lines

Hello David,

We should attractive tag line. As you said SEO Tag line then we should use maximum 65 characters in a Title Tag.

Wahid Qazi
SEO | SEM | Internet Marketing Expert

tags are important

Getting your message across can simply be done using a great tagline!

From my experience, taglines

From my experience, taglines should be simple and clear. I found that the tagline: "Keyword - discover the truth" is very effective.

Thanks a lot............!!

I never thought about tagging so deeply. But after reading ur article I really feel how important it is to tag on the right place. Thanks for the information.


I always struggle in making taglines. I just end up using something I heard on tv, or online and thought was cool.

I second the efficiency of

I second the efficiency of the copyblogger's design.

I have gradually become the

I have gradually become the great fan yours and I wish you good luck for your success.

homes in north carolina


i am new on this kind of stuff. your post is very informative and i am sure that i will get huge benefit from your post. Thanks

Creating blog

I am planning to create a blog, and I will surely take your advice about taglines and choosing a designer. Thanks for the information.

This is really nice post.

This is really nice post. Taglines are very important in blog. You have post really good with examples. I have never seen with more examples. Thanks for sharing with us.

Never seen such a pictorious blog post

Taglines are the most important factor when it comes to prospect for popularity of a blog. I feel, I have a good tagline for my own sites and blog.

Thanks for sharing your views.



I thought I had a good tagline, and I was wondering why my blog was not successful. Now I realize what corrections I have to make. Thanks for the very useful tips.

Additional resource

Hi!, you can find tips about tagline creation here:

It is really weird to see

It is really weird to see many blogs who still have the tagline "Just another wordpress blog". I really hate reading such blogs because owners there even don't bother to change that. I think they would be doing blogging just for PPC campaigns. Anyways, Nice post on the tagline and what should we have on our blogs. Uniqueness is the key to success.

Good Composition

You have realy done a good work by writing this article. I really love your post.

Nice article dude. Good

Nice article dude. Good work! I really liked the case studies.

Blog Taglines

Good article. I've often noticed ineffective taglines as well. It's the same as any jingle or catchphrase.

Tags are important..

How can share anything without having high quality tags? Thats the most important part...

have good information on a good site would be useful to people thank you

Great Point!

Thanks for the information, just putting together a wordpress blog for my website and researching to make sure I get it right.

Would never have considered the taglines to this degree without finding your post.

Thanks Again

Nice Post

Lots of good useful information on here, especially relative to Wordpress. I use it for many of my CMS/Blog development operations, works very well! Great for SEO!

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