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Tips on Making Great Taglines

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Taglines Image

Your blog's tagline should be short and memorable. It should sum up your blog's themes and tone. It should be a sticky phrase with some personality that ties into your brand.

That's allot to accomplish in just a few words. The more specific the topics you write about in your blog the easier it is to make a tagline. As with any part of your brand identity, look to see if there is something else that differentiates your blog. Something that could help you to stand out. That something might make a good tagline and is worth exploring. An uncommon and succesful example is, NorthxEast including their publishing schedule in their tag line, "Unmissable Weekly Articles For Bloggers".

NorthxEast Tagline

What doesn't make a good tagline is a really long sentence. The longer the tag line is, and the less connected the sentence is, the less memorable it will be. I've also noticed that some great writer's don't necessarily have great taglines. So, this is a topic that a blog owner at virtually any level can benefit from.

Taglines are not a branding requirement. They are a differentiator. If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

There are some blogs that do need a tagline though to strengthen their brand. Now if your blog's name is your own personal name serving as your blog name, or your blog's name doesn't clearly state the niche you serve, or its something a bit generic than a tag line can be a beneficial addition to your brand.

I see that some bloggers use taglines as less of a sticky branding message and instead for listing topics that they blog about. That isn't memorable, but it does help to clarify what your blog is about when users land on your blog. Its a good start. Try improving on this though. If you currently have a list of topics you blog about serving as your tagline try integrating it somehow into a memorable sentence. It might make a real positive difference for your brand.

I'm on the fence about whether a list of topics you write about underneath your tag line is helpful or not. I think that if you create clear hierarchy it could work. You could have a really memorable tagline in a larger stylized font and then in a small light plain font have a list of what you blog about. I think this would work best if the tagline was removed from the logo. If anyone has seen a successful use of this please put a link in the comments.

An Example of a Great Tag Line

The blog Copyblogger has the tagline, "Copywriting Tips for Online Marketing Success". That defines what Copyblogger is really well. Its short and memorable. Visually it stands out by being placed on a sticky note in the web design. Great Work.

Copyblogger Tagline

Three Locations to Place Taglines Successfully

Next to Your Logo

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is Blogsolid.com, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

Blogsolid Tagline

Below Your Logo

Another way to fuse the tagline with the logo is to place it below the main text of your logo. Wake up Later uses this format.

Wake Up Later Tagline

Removed From Your Logo

The third way to place your tagline is to remove it physically from the logo. A common place to move it to is over to the right of your header if your logo is on the left. The blog IttyBiz has a similar tagline placement as copyblogger. It is also enclosed in a graphic and moved to the right.

Ittybiz Tagline

Let's Look at 2 Blogs that Could Benefit from Tagline Improvement

There are a lot of blogs out there that we could look at. I chose a couple of blogs that I like the writing of and that I subscribe to their feeds. I think that offering feedback about blogs I like can only improve them.

Case Study 1: Looking At a Blog That Currently Has No Tag Line Incorporated into the Website Layout

Here is an example of a great name for a blog that has some real personality behind it Self Made Chick. It does ok without a tag line. Though a tag line could help to define the brand a little more. Help to say what she writes about and stands for. Maybe something like, "Overcoming Business Challenges" or something with the first person in it "My Trials in Entrepreneurship." A tagline would help to ground the name of the blog with what she writes about. Whether you think she should have a tagline or not check out the blog its great, selfmadechick.com. After reading her blog you'll see that her topics are about her successes, trials, and failures in entrepreneurship. She also gives some good blogging and business tips as well.

Self Made Chick Tagline

Before publishing this article I noticed that this site does have a tag line. Its shows at the top of the browser. Though its not used in the design of the page. The tagline is, "Make Money Online, Work From Home, and Take Back Your Life - One Entrepreneur's Journey." I like, "One Entrepreneur's Journey". Its short and memorable and represents the sites topics well. It would benefit the site to incorporate it into the page design though.

Case Study 2: Looking At a Blog That Currently Has Competing Tag Lines

Mytropicalescape.com is a great blog that is likely growing fast. I see some high quality writing coming from Mark over there and his publishing schedule has really picked up. I think he could benefit greatly by rethinking his tagline. Currently he has two competing taglines. One is a list of topics he blogs about located directly underneath his logo and the other is removed from the logo and placed over to the right.

Mytropicalescape.com Tagline

I don't think he needs both. I think the tagline on the right "Providing Organic Relief from the Common Cubicle" is unique and he should possibly stick with that. It fits his blogging focus of living overseas and differentiates his brand. Though Mark may be feeling some growing issues that might make him consider changing his tagline.

A blog considering rethinking its focus, or thinking about how to successfully incorporate new interests into their existing brand, is common with many blogs as they grow. Mark blogs about many topics. Also, he has started blogging about some popular topics a lot like blogging, achieving goals, and business. So, he may need to rethink his brand to fit his current blog focus. Maybe a tagline like, "Island Advice on Blogging and Business". That ties in his blogs current focus and the concept of his blogs name. Its focused enough to differentiate his blog, but loose enough to encompass his wide array of writing topics.

Applying Changes to Your Blog

Irregardless of whether you agree with all of my assessments above, the analysis points out some of the thought process you should go through in determining a tagline for your blog, assessing its relevance to your brand, and its stickiness in your potential reader's minds. Good luck with picking a tagline for your blog and let me know how it works out in the comments below.

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Thank you for give the tips.Really it's useful tips for making a good taglines.I will follow these tips for making taglines.
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Excellent... very nice post.

Excellent... very nice post. thanks

Thanks for the info,

Thanks for the info,

Awesome information. The

Awesome information. The ideas are really good and i am planning to consider them for my next blog. Different and good tag lines are a must i totally agree.

You do not find blongs on

You do not find blongs on taglines on the internet. This is really a great post regarding the tagline of a blog and I totally appreciate it.

Very interesting read. I

Very interesting read. I loved your use of pictorial examples to illustrate your point.

Adding Tags to Blogs

Thanks for all the great info about adding tags to blogs. I'll be trying to do this to one of my blogs.

Thanks
Keep up the good work

Thanks!

I will use your tips on my blog http://www.buzzhealthy.com/ to get more traffic.

nice idea

very inspire for me..thanx for share

Very interesting article.

Very interesting article. Thanks You!!!

Taglines tell a lot about

Taglines tell a lot about the author's or writer's intellect and thoughts. As they say "first impression is the last impression", taglines outh to be attractive. Great advice.

Taglines are quite important

Taglines are quite important for a blog start-up. Very good ideas you have given, i will definitely use them in making my own blog.

Tag-lines put so much

Tag-lines put so much charisma into everything that follows. But often they are deceptive and not so required. But they still have a lot of value.

Great Taglines

Those are really great ideas to make tags, im sure ill use them one day.

Beautiful

These designs are really amazing

You make it sound so simple! Thanks.

It surely takes a while to understand the concepts that you explain in this article. Thanks for the help, let's all look back at our site to improve them. Thanks for taking the time to teach.

comment

Nice Site. I am new here but will be visiting more often as you have done a good job.
:)

Nice Idea

The ideas about the tags are very helpful. Thanks.

Helpful

Thank you for this helpful blog. I learned from it.

Nice Info

Very helpful info on tags. Thanks

Great

What a great blog! Thanks!

Thanks

Thanks for the helpful info on tags.

Helped

Packed with loaded information. Thanks

Thanks

Wow, this is really helpful. I bookmarked it.

Nice Info and Nice Site Design

Thanks for sharing, my tagline is also short and memorable, i like the theme of your site... very neat

Taglines

Taglines are important for catching the attention of a potential reader. With so much information and options being presented to everyone these days they are essential.

Great Article

Thanks for this helpful article on tag lines.

Helpful

Taglines are great and will help you out for sure.

Taglines should grab your

Taglines should grab your attention. Thanks for the tips.

Helpful

I didn't know anything about tag lines until I read this. Thanks.

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Hey,
Great post. I kinda stumbled upon your blog and now I've added it to my bookmarks. Interesting stuff.
Best,
Jeff

Williamsville NY plastic surgeon

very interresting

I was searching for this kind of info to help me create nice stuff for my website. I found it very interresting, thank you.

Thanks for the Help

Helpful tips! Thanks so much for sharing these info. These could really help a lot on my homepage

Geek

I do realize the importance

I do realize the importance of taglines in Blogs because they're our brand, so it should be unique. I must admit these are some great blogs, their theme is really really good along with their catchy taglines. One must spend time thinking about their brand logo if they want to design it and taglines as they're one of the most important part of your blog.

Regards

Ryan Mathys

Your blog is so beautiful, I

Your blog is so beautiful, I love the color in your blog.

Indeed

I have succesfully used such a tag line on a real estate website. I think I will add tag lines on all my other sites.

Good article on something

Good article on something that seems ro simple, but can be quite difficult.

When starting a new blog, I often find it easier to write the whole first post rather than write a short sharp tag line.

Diamond Jewellery

This is a Great examples. I think that tag lines are important.Thanks for sharing your ideas..

Diamond Jewellery

This is a Great examples. I think that tag lines are important.Thanks for sharing your ideas..

Great Article about Taglines and Blogging In General

Excellent article you wrote about blogging and taglines; especially for those of us who are new at blogging as I am. The first time I set-up Word Press Blog it was like I’m in a very strange land, I could not tell taglines from pages, or categories, or even how to archive old months posts. Well I’m glad to say that my little blog site about acai Amazon berries is shaping up nicely.

The article above provides a

The article above provides a great help to the novice internet users.
I also appreciate the information about the taglines which can be used to earn money.
Thanks

babooli.com

thanks for comment really nice post.

Thanks

Thanks for the information! I found this very entertaining and I hope you write more.

These are great ideas

Its tough to keep up the creative juices sometimes, these are great ideas on taglines! Thanks

Wonderful POst!

This is very nice and gave me some ideas. Taglines are your ways to express yourself as well as to attract viewers. If your tagline is weak, no curiosity will arise and you cannot capture any attention.

Dress code

Personally I don't think tag lines are necessary. But different strokes for different folks.

those are great tips, you

those are great tips, you used different kind of website examples, i will need to create one for my own adult dating site, so will figure something out.

Amazing tips Sean.

Amazing tips Sean. Bookmarked this page for later usage. Also truely beautiful website designs.

Great tips!

These are some really great tips! I'll be sure to utilize them on all of my upcoming blogs and reviews! Great article!

V2

its great information and this post was really enlightening and useful. Thanks.

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