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Tips on Making Great Taglines

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Taglines Image

Your blog's tagline should be short and memorable. It should sum up your blog's themes and tone. It should be a sticky phrase with some personality that ties into your brand.

That's allot to accomplish in just a few words. The more specific the topics you write about in your blog the easier it is to make a tagline. As with any part of your brand identity, look to see if there is something else that differentiates your blog. Something that could help you to stand out. That something might make a good tagline and is worth exploring. An uncommon and succesful example is, NorthxEast including their publishing schedule in their tag line, "Unmissable Weekly Articles For Bloggers".

NorthxEast Tagline

What doesn't make a good tagline is a really long sentence. The longer the tag line is, and the less connected the sentence is, the less memorable it will be. I've also noticed that some great writer's don't necessarily have great taglines. So, this is a topic that a blog owner at virtually any level can benefit from.

Taglines are not a branding requirement. They are a differentiator. If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

There are some blogs that do need a tagline though to strengthen their brand. Now if your blog's name is your own personal name serving as your blog name, or your blog's name doesn't clearly state the niche you serve, or its something a bit generic than a tag line can be a beneficial addition to your brand.

I see that some bloggers use taglines as less of a sticky branding message and instead for listing topics that they blog about. That isn't memorable, but it does help to clarify what your blog is about when users land on your blog. Its a good start. Try improving on this though. If you currently have a list of topics you blog about serving as your tagline try integrating it somehow into a memorable sentence. It might make a real positive difference for your brand.

I'm on the fence about whether a list of topics you write about underneath your tag line is helpful or not. I think that if you create clear hierarchy it could work. You could have a really memorable tagline in a larger stylized font and then in a small light plain font have a list of what you blog about. I think this would work best if the tagline was removed from the logo. If anyone has seen a successful use of this please put a link in the comments.

An Example of a Great Tag Line

The blog Copyblogger has the tagline, "Copywriting Tips for Online Marketing Success". That defines what Copyblogger is really well. Its short and memorable. Visually it stands out by being placed on a sticky note in the web design. Great Work.

Copyblogger Tagline

Three Locations to Place Taglines Successfully

Next to Your Logo

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is Blogsolid.com, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

Blogsolid Tagline

Below Your Logo

Another way to fuse the tagline with the logo is to place it below the main text of your logo. Wake up Later uses this format.

Wake Up Later Tagline

Removed From Your Logo

The third way to place your tagline is to remove it physically from the logo. A common place to move it to is over to the right of your header if your logo is on the left. The blog IttyBiz has a similar tagline placement as copyblogger. It is also enclosed in a graphic and moved to the right.

Ittybiz Tagline

Let's Look at 2 Blogs that Could Benefit from Tagline Improvement

There are a lot of blogs out there that we could look at. I chose a couple of blogs that I like the writing of and that I subscribe to their feeds. I think that offering feedback about blogs I like can only improve them.

Case Study 1: Looking At a Blog That Currently Has No Tag Line Incorporated into the Website Layout

Here is an example of a great name for a blog that has some real personality behind it Self Made Chick. It does ok without a tag line. Though a tag line could help to define the brand a little more. Help to say what she writes about and stands for. Maybe something like, "Overcoming Business Challenges" or something with the first person in it "My Trials in Entrepreneurship." A tagline would help to ground the name of the blog with what she writes about. Whether you think she should have a tagline or not check out the blog its great, selfmadechick.com. After reading her blog you'll see that her topics are about her successes, trials, and failures in entrepreneurship. She also gives some good blogging and business tips as well.

Self Made Chick Tagline

Before publishing this article I noticed that this site does have a tag line. Its shows at the top of the browser. Though its not used in the design of the page. The tagline is, "Make Money Online, Work From Home, and Take Back Your Life - One Entrepreneur's Journey." I like, "One Entrepreneur's Journey". Its short and memorable and represents the sites topics well. It would benefit the site to incorporate it into the page design though.

Case Study 2: Looking At a Blog That Currently Has Competing Tag Lines

Mytropicalescape.com is a great blog that is likely growing fast. I see some high quality writing coming from Mark over there and his publishing schedule has really picked up. I think he could benefit greatly by rethinking his tagline. Currently he has two competing taglines. One is a list of topics he blogs about located directly underneath his logo and the other is removed from the logo and placed over to the right.

Mytropicalescape.com Tagline

I don't think he needs both. I think the tagline on the right "Providing Organic Relief from the Common Cubicle" is unique and he should possibly stick with that. It fits his blogging focus of living overseas and differentiates his brand. Though Mark may be feeling some growing issues that might make him consider changing his tagline.

A blog considering rethinking its focus, or thinking about how to successfully incorporate new interests into their existing brand, is common with many blogs as they grow. Mark blogs about many topics. Also, he has started blogging about some popular topics a lot like blogging, achieving goals, and business. So, he may need to rethink his brand to fit his current blog focus. Maybe a tagline like, "Island Advice on Blogging and Business". That ties in his blogs current focus and the concept of his blogs name. Its focused enough to differentiate his blog, but loose enough to encompass his wide array of writing topics.

Applying Changes to Your Blog

Irregardless of whether you agree with all of my assessments above, the analysis points out some of the thought process you should go through in determining a tagline for your blog, assessing its relevance to your brand, and its stickiness in your potential reader's minds. Good luck with picking a tagline for your blog and let me know how it works out in the comments below.

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To me, the tag line for your blog is kind of like your personal sales pitch for someone to take the time to actually read what you have to say, and then hopefully add a comment of value to it.

As far as the theme goes, I try and keep it simple and plain, yet still appealing to the eye.

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good tips

it was very helpful and interesting

thanks for sharing this info for all..

Lovely post

Tag lines are very much important as they help the bots in indexing related articles together. These were very nice tips that you have shared. Thanks.

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Wow its realy good tips of

Wow its realy good tips of how to taglines of my blog.its totaly great i also use it.

thanks

Tags are Important indeed

The importance of tags is not known to all. They are indeed important, and should be used, for they help your posts to be indexed as someone earlier said. This means good PR's for your blog.

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Very nice tips

The tips were very nice. The post is very informative, specially to people like us who are new to blogging.
Thanks for sharing this here.
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Hi, Taglines are the most

Hi,
Taglines are the most important factor when it comes to prospect for popularity of a blog. I feel, I have a good tagline for my own sites and blog.

Thanks for sharing your views.

Great Info

Imagination makes it all. Great article though. Thanks.

great ideas dude...will

great ideas dude...will apply these on my website....thanks for the help

Thanks!

Hi,

I am just getting started with web designing and I have found this very useful. Two thumbs up!

Thanks again!

Great post. The tagline of

Great post. The tagline of a blog is always one of the most important aspects in my opinion. Lots of good information here :)

Nice info

Wow...nice info
I never knew about that before until now
Thanks for sharing

Great

Who know tags lines were so important. I really need to focus of editing the tag lines in use in my data entry tasks also. Thanks so much for this very helpful posting.

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Thanks for the info and links. Terrific collection of great stuff!

Search engine optimization

Thanks for the info and links. Terrific collection of great stuff!

I dont agree

Well that is to say that lots of blogs do need taglines and I agree about how to come about them, but to say that a tagline is not part of your brand is stretching it if you think abut major brands on tv then the tagline is often what you remember everyone has been embarassed at some point about singing some naff jingle which is at the end of the day a musical tagline.
I think taglines are an important part of brand.

Nice work!!! This is a great

Nice work!!!
This is a great blog!
Cant wait for the next post.
Good blogs are hard to find!
I would really like to keep reading your blogs.

Nice

Woooooooow this is awesome post as well as very informative.Thanks a lot dude.

All the tips are very well

All the tips are very well and useful.
Thanks for that.

Have a great idea of this

Have a great idea of this article.It will help me a lot.

Given all the tips are mind

Given all the tips are mind blowing and informative also. Thanks for sharing this.

Thanks for the Nice post

Thanks for this Nice post, I would like to bookmark this site for future reference.

Great post on improving taglines.

I am currently looking at how I can change my tagline to something more brandable and catchy. This post has given me a ton of insight, so I must commend you on your fine work :)

SEO and Tag Lines

One of the important factors in getting a ggod tag line is to get one that appeals emotionally to your target audience, that hits the soft spot if you like, anyway great article pleanty to think about. Well done from all at SEO Marketing Team

Taglines are what capture

Taglines are what capture the readers to read more about your blog. Creating the right taglines can spell the difference whether the content of your blog reaches your readers or not. It is therefore critical to create the right taglines for your contents to market your blog. Thanks to useful informations like these, marketing your blog through creating great tag lines won't be as hard as it used to.

Taglines are the most important thing

I totally agree that the tagline is one of the most important items of the heading and it takes ages to come up with a good one that says everything in one sentence. Thanks for the blog, I have amended my tagline on your advice. Thanks.

Great taglines is a start to

Great taglines is a start to creating great content. When there is great content, people will read and follow your blog/site. This is basically everyone's goal.

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Good tips on making Taglines

A tag line is important for the live of your blog. It is the second thing that a reader sees on your blog. it is not the most important thing but is right up there.

"allot?"

You almost lost me in the 2nd paragraph, but I kept going and found some good, relevant information. Thanks for sharing, but please check spelling.

thank you..

thank you..

I often feel that looking

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Awesome work

That is an awesome list. Really opens me up to more “eye catching, random and perhaps conflicting” taglines instead of the more generic corporative taglines that i currently use.

nice!

just awesome! this post about taglines is amazing.

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Taglines

Thanks for a great post and awesome examples

Rethinking

I hadn't really considered the importance of the tag line. Now I'm going to have to think of something relevant on my blog. Thank you for the insight.

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The positioning of tag lines makes sense to have it near the logo, not so sure about having it removed as it separates the strapline from the branding. Shouldn't these be hand in hand for quick recognition?

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Good tips but I dont know if they would work for me. I lose my concentration every time the box is on...

A little off the subject

A little off the subject maybe, but a plea for you to think about the ethics of buying maternity wear. Please try and think about, for example, the materials your product is manufactured with, the conditions of the employees where they're manufactured and the green credentials of retailers of items like maternity trousers. Oh, and endeavour to share to acquaintances with babies instead of discarding. Thanks!!!!

Lovely Post

I loved this post. It has definitely given me loads of tips to improve on. Thank you.

Your tag line should be

Your tag line should be short and to the point, it should also include your sites main keyword in it, without being robotic sounding

good

It is amazing the difference a good Tagline can give to a blog, thanks for showing us some great examples.

good

Thanks for the sample

Thanks for the sample tagline..
One of my favorite tagline is "yo create a new generation", Tagline of bioplastics investors on their sites.

Interesting

Some really nice looking sites there. Coming up with a tagline is a hard skill to master i think.

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