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Tips on Making Great Taglines

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Taglines Image

Your blog's tagline should be short and memorable. It should sum up your blog's themes and tone. It should be a sticky phrase with some personality that ties into your brand.

That's allot to accomplish in just a few words. The more specific the topics you write about in your blog the easier it is to make a tagline. As with any part of your brand identity, look to see if there is something else that differentiates your blog. Something that could help you to stand out. That something might make a good tagline and is worth exploring. An uncommon and succesful example is, NorthxEast including their publishing schedule in their tag line, "Unmissable Weekly Articles For Bloggers".

NorthxEast Tagline

What doesn't make a good tagline is a really long sentence. The longer the tag line is, and the less connected the sentence is, the less memorable it will be. I've also noticed that some great writer's don't necessarily have great taglines. So, this is a topic that a blog owner at virtually any level can benefit from.

Taglines are not a branding requirement. They are a differentiator. If your Logo and the rest of your branding elements allow you to stand out well in your niche you may not need a tagline.

There are some blogs that do need a tagline though to strengthen their brand. Now if your blog's name is your own personal name serving as your blog name, or your blog's name doesn't clearly state the niche you serve, or its something a bit generic than a tag line can be a beneficial addition to your brand.

I see that some bloggers use taglines as less of a sticky branding message and instead for listing topics that they blog about. That isn't memorable, but it does help to clarify what your blog is about when users land on your blog. Its a good start. Try improving on this though. If you currently have a list of topics you blog about serving as your tagline try integrating it somehow into a memorable sentence. It might make a real positive difference for your brand.

I'm on the fence about whether a list of topics you write about underneath your tag line is helpful or not. I think that if you create clear hierarchy it could work. You could have a really memorable tagline in a larger stylized font and then in a small light plain font have a list of what you blog about. I think this would work best if the tagline was removed from the logo. If anyone has seen a successful use of this please put a link in the comments.

An Example of a Great Tag Line

The blog Copyblogger has the tagline, "Copywriting Tips for Online Marketing Success". That defines what Copyblogger is really well. Its short and memorable. Visually it stands out by being placed on a sticky note in the web design. Great Work.

Copyblogger Tagline

Three Locations to Place Taglines Successfully

Next to Your Logo

Next to the logo is a good place to situate a tagline. It fuses with the logo and they function as one brand element. A good example of this is, which has the tagline of "Ideas for Better Blogging". This is a really interesting blog design as well.

Blogsolid Tagline

Below Your Logo

Another way to fuse the tagline with the logo is to place it below the main text of your logo. Wake up Later uses this format.

Wake Up Later Tagline

Removed From Your Logo

The third way to place your tagline is to remove it physically from the logo. A common place to move it to is over to the right of your header if your logo is on the left. The blog IttyBiz has a similar tagline placement as copyblogger. It is also enclosed in a graphic and moved to the right.

Ittybiz Tagline

Let's Look at 2 Blogs that Could Benefit from Tagline Improvement

There are a lot of blogs out there that we could look at. I chose a couple of blogs that I like the writing of and that I subscribe to their feeds. I think that offering feedback about blogs I like can only improve them.

Case Study 1: Looking At a Blog That Currently Has No Tag Line Incorporated into the Website Layout

Here is an example of a great name for a blog that has some real personality behind it Self Made Chick. It does ok without a tag line. Though a tag line could help to define the brand a little more. Help to say what she writes about and stands for. Maybe something like, "Overcoming Business Challenges" or something with the first person in it "My Trials in Entrepreneurship." A tagline would help to ground the name of the blog with what she writes about. Whether you think she should have a tagline or not check out the blog its great, After reading her blog you'll see that her topics are about her successes, trials, and failures in entrepreneurship. She also gives some good blogging and business tips as well.

Self Made Chick Tagline

Before publishing this article I noticed that this site does have a tag line. Its shows at the top of the browser. Though its not used in the design of the page. The tagline is, "Make Money Online, Work From Home, and Take Back Your Life - One Entrepreneur's Journey." I like, "One Entrepreneur's Journey". Its short and memorable and represents the sites topics well. It would benefit the site to incorporate it into the page design though.

Case Study 2: Looking At a Blog That Currently Has Competing Tag Lines is a great blog that is likely growing fast. I see some high quality writing coming from Mark over there and his publishing schedule has really picked up. I think he could benefit greatly by rethinking his tagline. Currently he has two competing taglines. One is a list of topics he blogs about located directly underneath his logo and the other is removed from the logo and placed over to the right. Tagline

I don't think he needs both. I think the tagline on the right "Providing Organic Relief from the Common Cubicle" is unique and he should possibly stick with that. It fits his blogging focus of living overseas and differentiates his brand. Though Mark may be feeling some growing issues that might make him consider changing his tagline.

A blog considering rethinking its focus, or thinking about how to successfully incorporate new interests into their existing brand, is common with many blogs as they grow. Mark blogs about many topics. Also, he has started blogging about some popular topics a lot like blogging, achieving goals, and business. So, he may need to rethink his brand to fit his current blog focus. Maybe a tagline like, "Island Advice on Blogging and Business". That ties in his blogs current focus and the concept of his blogs name. Its focused enough to differentiate his blog, but loose enough to encompass his wide array of writing topics.

Applying Changes to Your Blog

Irregardless of whether you agree with all of my assessments above, the analysis points out some of the thought process you should go through in determining a tagline for your blog, assessing its relevance to your brand, and its stickiness in your potential reader's minds. Good luck with picking a tagline for your blog and let me know how it works out in the comments below.


Awesome article. I think coming up with a tagline is about a bit of creativity and some inspiration. Although some would argue it's an artform!


Nice stuff, taglines can make or break a site!

Great Taglines

Can't wait to forward this page to my cousin. Your great tips will help him more than the crappy books he bought yesterday. Hurray to you!

Taglines are essential

Taglines help us to be found in the net. my blog is very simple and not so extravagabt with designs but I proudly say that it contains a lot of essential info. Thanks to taglines, people still find me on the net. Great work.

As they say, make it short

As they say, make it short but sweet. Taglines should have a better memory recall rather than a long one. Thnaks for the article. Nice one!

Taglines are representative

Taglines are representative of your website. I find everything very clear, full of wisdom and experience. Thanks for sharing this valuable article.


I appreciate your info. This will help how to create beautiful and sum up tag lines, thanks for sharing.

In making taglines is like

In making taglines is like making a campaign ads. Something that will be remembered by a lot of people. Something that is unique yet easy to remember. As they say, you should have a "recall" power to be a great tag line.

Use of Taglines

I think making a great tagline is a perfect way to attract the attention of readers to have interest in your blog. I am an avid reader of blogs and the one thing that always catches my attention is the tagline.

I didn't consider a tagline

I didn't consider a tagline for my blog, but this makes me want to be creative and slap one on.

Tagline Quandry

As an online writer I should have a better handle on writing an effective tagline. I am motivated to give it another try after reading your article.

nice post

Lots of good useful information on here, especially relative to Wordpress. I use it for many of my CMS/Blog development operations, works very well! Great for SEO!

I have a good slogan for my

I have a good slogan for my own sites and blog.I agree on how to get about them, but to say that a slogan is not part of your brand is if you think it extends that brands face on television and then the text


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Tag Line

I've have some information for creating a tagline

1 Analyse your competitors and find what product benefits they use differentiate themselves in the market.
2 Find out what key product or service benefits your customers value.
3 Write down as many nouns and adjectives that you can that describe this genuine truth.
4 Create at least 20-30 taglines using 10 words or less that communicate this genuine truth and a key benefit of your product. Use the nouns and adjectives as your inspiration.


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it is just like choosing the

it is just like choosing the right keyword for your blog i think

Awesome Posts! Good tips

Awesome Posts! Good tips with expamles. I appreciate this!

thanks giving


I must say that is so interesting.... an awsome opportunity if you ask me and just about anyone can do it.
Thanks sameul

The tag lines are

The tag lines are imperative.

Not only for all of the other things mentioned in this article, but also for SEO purposes.

The tag lines control your rankings for the phrases you tag, which in turn affects the amount of traffic your blog will receive.

If I can't come up with a

If I can't come up with a good tagline, do you think I should just not have one at all or just have a mediocre one?


Fantastic review and post. I need to take some of these ideas and incorporate into a few of my blogs.

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Wholesale Flea Market Goods information for me because I just created mu personal blog last night and I was very confused to how to become a very nice my tag line so I got nice tips from your article so thanks for sharing.

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I really like the way

I really like the way copyblogger has implemented the tag line for their blog. I want to do this for my web hosting blog but the problem is the themes that I have been using don't have a tagline area.

There are some tagline masters here

Some of my favourites here esp. IttyBiz and Copyblogger (these guys know taglines!)

Bookmarked for the future.

Very good tips with

Very good tips with examples. It's hard to blog when your personal blog isn't a niche blog.

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Can be useful for linkbaiting or viral

These tips come in very handy for link-baiting and viral marketing initiatives. Great article!

Nice comments ......I do not

Nice comments ......I do not know about tags with detail before but i know about it completely .
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Now i used it ..have a Good Day !


Thank you so much for the tips. This is really a great job as this article is giving interesting and useful info. Liked it really!

Thanks for the great tips!

Thanks for the great tips! Copyrighting and taglines have never been my strong point and this helps me a lot.

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It was very interesting for me to read the blog. I like such topics and everything that is connected to this matter.thanks for sharing nice tips with us.

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Excellent tag tips and examples. I've been looking for something like this...much appreciated!

Tagline is about how a

Tagline is about how a company or brand expresses itself in a few words.It should be simple,it should define your company and its products or services in the best possible way.I am currently just finishing up my website and will be launching it soon,there are a few things they complain about from previous service providers,I'll get the ball rolling and see what I can come up with in the mean time.

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Thanks from paris for your tips man :)

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this is very nice and so well .This site is very good.
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I agree with you.Tag lines

I agree with you.Tag lines should be catchy as well.

tag lines are front liners

Great tips, Sean! A tag line, in whatever form of business, is like the front liner -- it what people often see first. Hence, their decisions about patronizing or overlooking your business can be dependent on your tag line.

I really like the way copy

I really like the way copy blogger has implemented the tag line for their blog. I want to do this for my web hosting blog but the problem is the themes that I have been using don't have a tag line area. he more memorable your blog tag line is the better.

Absolutely love your blog .

Absolutely love your blog . Gonna tell me friends

bookmarked you...thanks for

bookmarked you...thanks for the tips

Once you work out what their

Once you work out what their main grumble is, then make your tagline sound like THE number one solution to that problem.That way you immediately gain their attention.Taglines should be such that even hearing or seeing it once,should get printed in your memory forever.

making great taglines

Keep it relevant to your company’s audience. The memorable taglines above are sexy but not very descriptive. They’re memorable in part because each company/organization spent huge sums of money marketing and used those taglines in their marketing. Since you probably don’t have access to the same marketing budgets, your goal should be different. You should use your tagline to identify what you do and to identify the benefit to your customers.

Great help!

You have such sensible tips here, Sean. Thanks for pointing these out. Very helpful indeed, especially for those in the process of creating their blogs.

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